#703E40
Closest named color: Purple Brown (#673A3F). oklch(42.6% 0.07 17.9), rgb(112, 62, 64).
Aa
White text reads best on this color (8.56:1).
About this color
#703E40 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.070 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.022 away. White text reads best on it, at 8.56:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.070) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.45:1 |
| White text | 8.56:1 |
Values
| HEX | #703E40 |
| RGB | rgb(112, 62, 64) |
| HSL | hsl(358, 29%, 34%) |
| OKLCH | oklch(42.6% 0.07 17.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #703E40 | 8.56:1 | AAA | Lc -93.8 | Preferred for body text |
| Black text on #703E40 | 2.45:1 | Fails | Lc 14.8 | Not readable |
| #703E40 text on white | 8.56:1 | AAA | Lc 89.2 | Fine for body text |
| #703E40 text on black | 2.45:1 | Fails | Lc -13.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F2E7E7
oklch(93.7% 0.012 17.4)
-
Step 200
200
#E8D3D3
oklch(88.4% 0.023 17.6)
-
Step 300
300
#DAB7B7
oklch(81% 0.04 18)
-
Step 400
400
#C69091
oklch(70.6% 0.066 17.6)
-
Step 500
500
#B77476
oklch(63% 0.085 17.8)
-
Step 600
600
#A25C5F
oklch(55.6% 0.092 17.7)
-
Step 700
700
#8A4C4E
oklch(49.1% 0.084 18.5)
-
Step 800
800 (this color)
#703E40
oklch(42.6% 0.07 17.9)
-
Step 900
900
#5B3537
oklch(37.6% 0.055 16.6)
-
Step 950
950
#361F20
oklch(27% 0.036 16.9)
#703E40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #484640 | 0.075 |
| Deuteranopia (no green cones) | #54503F | 0.070 |
| Tritanopia (no blue cones) | #79383F | 0.021 |
| Achromatopsia (no color) | #4C4C4C | 0.071 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #703E40
#703E40
oklch(42.6% 0.07 17.9)
- #085A5C
#085A5C
oklch(42.5% 0.07 197.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #703E40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.022
- Brownish Purple #76424E ΔE 0.025
- Red Brown #8B2E16 ΔE 0.069
- Chestnut #742802 ΔE 0.071
- Dark Mauve #874C62 ΔE 0.074
- Rust Brown #8B3103 ΔE 0.075
- Milk Chocolate #7F4E1E ΔE 0.077
- Mud Brown #60460F ΔE 0.079
Use #703E40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.