#703D53
Closest named color: Brownish Purple (#76424E). oklch(43% 0.077 353.5), rgb(112, 61, 83).
Aa
White text reads best on this color (8.46:1).
About this color
#703D53 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.077 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.023 away. White text reads best on it, at 8.46:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.077) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.48:1 |
| White text | 8.46:1 |
Values
| HEX | #703D53 |
| RGB | rgb(112, 61, 83) |
| HSL | hsl(334, 29%, 34%) |
| OKLCH | oklch(43% 0.077 353.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #703D53 | 8.46:1 | AAA | Lc -93.5 | Preferred for body text |
| Black text on #703D53 | 2.48:1 | Fails | Lc 15.1 | Dividers and decoration only |
| #703D53 text on white | 8.46:1 | AAA | Lc 88.9 | Fine for body text |
| #703D53 text on black | 2.48:1 | Fails | Lc -13.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F1E6EA
oklch(93.5% 0.013 353.2)
-
Step 200
200
#E7D3DA
oklch(88.5% 0.024 354.3)
-
Step 300
300
#D9B5C3
oklch(80.9% 0.045 352.8)
-
Step 400
400
#C58EA4
oklch(70.7% 0.072 353.4)
-
Step 500
500
#B5728E
oklch(63.2% 0.092 353.4)
-
Step 600
600
#A05978
oklch(55.6% 0.1 353.2)
-
Step 700
700
#894965
oklch(49.2% 0.093 353.4)
-
Step 800
800 (this color)
#703D53
oklch(43% 0.077 353.5)
-
Step 900
900
#5A3444
oklch(37.7% 0.059 353.5)
-
Step 950
950
#351F28
oklch(27.1% 0.037 353.7)
#703D53 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #434754 | 0.083 |
| Deuteranopia (no green cones) | #505052 | 0.076 |
| Tritanopia (no blue cones) | #773B45 | 0.025 |
| Achromatopsia (no color) | #4D4D4D | 0.077 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #703D53
#703D53
oklch(43% 0.077 353.5)
- #0F5D4C
#0F5D4C
oklch(42.9% 0.077 173.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #703D53, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.023
- Purple Brown #673A3F ΔE 0.037
- Dark Mauve #874C62 ΔE 0.064
- Dusty Grape #545775 ΔE 0.086
- Red Purple #820747 ΔE 0.087
- Red Brown #8B2E16 ΔE 0.090
- Wine #80013F ΔE 0.091
- Velvet #750851 ΔE 0.093
Use #703D53 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.