#703D44
Closest named color: Purple Brown (#673A3F). oklch(42.5% 0.072 11.8), rgb(112, 61, 68).
Aa
White text reads best on this color (8.60:1).
About this color
#703D44 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.072 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.021 away. White text reads best on it, at 8.60:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.072) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.43:1 |
| White text | 8.60:1 |
Values
| HEX | #703D44 |
| RGB | rgb(112, 61, 68) |
| HSL | hsl(352, 29%, 34%) |
| OKLCH | oklch(42.5% 0.072 11.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #703D44 | 8.60:1 | AAA | Lc -93.9 | Preferred for body text |
| Black text on #703D44 | 2.43:1 | Fails | Lc 14.7 | Not readable |
| #703D44 text on white | 8.60:1 | AAA | Lc 89.3 | Fine for body text |
| #703D44 text on black | 2.43:1 | Fails | Lc -12.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F2E7E8
oklch(93.7% 0.012 11)
-
Step 200
200
#E8D3D5
oklch(88.5% 0.023 11)
-
Step 300
300
#DAB6B9
oklch(80.9% 0.042 12.4)
-
Step 400
400
#C79096
oklch(70.8% 0.067 11.7)
-
Step 500
500
#B7737C
oklch(63% 0.086 11.2)
-
Step 600
600
#A25B65
oklch(55.6% 0.093 11.5)
-
Step 700
700
#8B4B54
oklch(49.2% 0.087 11.8)
-
Step 800
800 (this color)
#703D44
oklch(42.5% 0.072 11.8)
-
Step 900
900
#5B353A
oklch(37.7% 0.055 11.5)
-
Step 950
950
#361F22
oklch(27% 0.036 11.3)
#703D44 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #464644 | 0.079 |
| Deuteranopia (no green cones) | #535043 | 0.073 |
| Tritanopia (no blue cones) | #793840 | 0.020 |
| Achromatopsia (no color) | #4C4C4C | 0.072 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #703D44
#703D44
oklch(42.5% 0.072 11.8)
- #045B58
#045B58
oklch(42.6% 0.072 190.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #703D44, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.021
- Brownish Purple #76424E ΔE 0.022
- Dark Mauve #874C62 ΔE 0.072
- Red Brown #8B2E16 ΔE 0.072
- Chestnut #742802 ΔE 0.075
- Rust Brown #8B3103 ΔE 0.079
- Milk Chocolate #7F4E1E ΔE 0.084
- Saddle Brown #8B4513 ΔE 0.086
Use #703D44 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.