#703B40
Closest named color: Purple Brown (#673A3F). oklch(42% 0.075 14.8), rgb(112, 59, 64).
Aa
White text reads best on this color (8.79:1).
About this color
#703B40 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.075 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.019 away. White text reads best on it, at 8.79:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.075) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.38:1 |
| White text | 8.79:1 |
Values
| HEX | #703B40 |
| RGB | rgb(112, 59, 64) |
| HSL | hsl(354, 31%, 34%) |
| OKLCH | oklch(42% 0.075 14.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #703B40 | 8.79:1 | AAA | Lc -94.3 | Preferred for body text |
| Black text on #703B40 | 2.38:1 | Fails | Lc 14.2 | Not readable |
| #703B40 text on white | 8.79:1 | AAA | Lc 89.8 | Fine for body text |
| #703B40 text on black | 2.38:1 | Fails | Lc -12.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F2E7E7
oklch(93.7% 0.012 17.4)
-
Step 200
200
#E9D3D4
oklch(88.5% 0.025 14.5)
-
Step 300
300
#DBB6B8
oklch(80.9% 0.043 14.4)
-
Step 400
400
#C88F93
oklch(70.7% 0.07 14.3)
-
Step 500
500
#B97378
oklch(63.2% 0.089 15.3)
-
Step 600
600
#A45A61
oklch(55.6% 0.097 14.7)
-
Step 700
700
#8C4A50
oklch(49.1% 0.089 15.1)
-
Step 800
800 (this color)
#703B40
oklch(42% 0.075 14.8)
-
Step 900
900
#5C3438
oklch(37.6% 0.058 13.8)
-
Step 950
950
#361F21
oklch(27% 0.036 14.1)
#703B40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #454440 | 0.081 |
| Deuteranopia (no green cones) | #534F3F | 0.075 |
| Tritanopia (no blue cones) | #79353D | 0.021 |
| Achromatopsia (no color) | #4B4B4B | 0.075 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #703B40
#703B40
oklch(42% 0.075 14.8)
- #005959
#005959
oklch(42% 0.072 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #703B40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.019
- Brownish Purple #76424E ΔE 0.028
- Chestnut #742802 ΔE 0.069
- Red Brown #8B2E16 ΔE 0.069
- Rust Brown #8B3103 ΔE 0.076
- Dark Mauve #874C62 ΔE 0.077
- Mud Brown #60460F ΔE 0.084
- Brown Red #922B05 ΔE 0.084
Use #703B40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.