#703A44
Closest named color: Purple Brown (#673A3F). oklch(42% 0.077 9.1), rgb(112, 58, 68).
Aa
White text reads best on this color (8.83:1).
About this color
#703A44 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.077 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.020 away. White text reads best on it, at 8.83:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.077) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.37:1 |
| White text | 8.83:1 |
Values
| HEX | #703A44 |
| RGB | rgb(112, 58, 68) |
| HSL | hsl(349, 32%, 33%) |
| OKLCH | oklch(42% 0.077 9.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #703A44 | 8.83:1 | AAA | Lc -94.4 | Preferred for body text |
| Black text on #703A44 | 2.37:1 | Fails | Lc 14.0 | Not readable |
| #703A44 text on white | 8.83:1 | AAA | Lc 89.9 | Fine for body text |
| #703A44 text on black | 2.37:1 | Fails | Lc -12.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F2E6E8
oklch(93.5% 0.013 5.8)
-
Step 200
200
#E9D3D5
oklch(88.5% 0.025 11.3)
-
Step 300
300
#DCB5BA
oklch(80.9% 0.046 9.5)
-
Step 400
400
#C98E97
oklch(70.7% 0.073 9)
-
Step 500
500
#B9727E
oklch(63.2% 0.091 9)
-
Step 600
600
#A45967
oklch(55.6% 0.099 8.9)
-
Step 700
700
#8D4955
oklch(49.2% 0.093 9.9)
-
Step 800
800 (this color)
#703A44
oklch(42% 0.077 9.1)
-
Step 900
900
#5D343B
oklch(37.8% 0.06 9.3)
-
Step 950
950
#361E22
oklch(26.8% 0.038 9.1)
#703A44 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444444 | 0.083 |
| Deuteranopia (no green cones) | #514E43 | 0.077 |
| Tritanopia (no blue cones) | #79353E | 0.020 |
| Achromatopsia (no color) | #4A4A4A | 0.077 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #703A44
#703A44
oklch(42% 0.077 9.1)
- #005955
#005955
oklch(41.9% 0.072 189.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #703A44, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.020
- Brownish Purple #76424E ΔE 0.027
- Red Brown #8B2E16 ΔE 0.073
- Chestnut #742802 ΔE 0.074
- Dark Mauve #874C62 ΔE 0.076
- Rust Brown #8B3103 ΔE 0.081
- Wine Red #7B0323 ΔE 0.086
- Red Purple #820747 ΔE 0.086
Use #703A44 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.