#70394D
Closest named color: Brownish Purple (#76424E). oklch(42.1% 0.081 358), rgb(112, 57, 77).
Aa
White text reads best on this color (8.81:1).
About this color
#70394D is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.081 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.028 away. White text reads best on it, at 8.81:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.081) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.38:1 |
| White text | 8.81:1 |
Values
| HEX | #70394D |
| RGB | rgb(112, 57, 77) |
| HSL | hsl(338, 33%, 33%) |
| OKLCH | oklch(42.1% 0.081 358) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70394D | 8.81:1 | AAA | Lc -94.4 | Preferred for body text |
| Black text on #70394D | 2.38:1 | Fails | Lc 14.1 | Not readable |
| #70394D text on white | 8.81:1 | AAA | Lc 89.9 | Fine for body text |
| #70394D text on black | 2.38:1 | Fails | Lc -12.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F2E6EA
oklch(93.6% 0.014 355)
-
Step 200
200
#E9D2D9
oklch(88.5% 0.027 357.3)
-
Step 300
300
#DBB4C0
oklch(80.8% 0.048 357.8)
-
Step 400
400
#C88DA0
oklch(70.7% 0.076 358.2)
-
Step 500
500
#B97089
oklch(63.1% 0.097 358.2)
-
Step 600
600
#A45773
oklch(55.6% 0.106 358)
-
Step 700
700
#8C4760
oklch(49.1% 0.098 358.3)
-
Step 800
800 (this color)
#70394D
oklch(42.1% 0.081 358)
-
Step 900
900
#5C3341
oklch(37.7% 0.062 358.6)
-
Step 950
950
#361E26
oklch(27% 0.039 358.6)
#70394D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #41444E | 0.088 |
| Deuteranopia (no green cones) | #4F4E4C | 0.081 |
| Tritanopia (no blue cones) | #783640 | 0.025 |
| Achromatopsia (no color) | #4A4A4A | 0.082 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70394D
#70394D
oklch(42.1% 0.081 358)
- #005B4D
#005B4D
oklch(42.1% 0.078 177.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70394D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.028
- Purple Brown #673A3F ΔE 0.030
- Dark Mauve #874C62 ΔE 0.072
- Red Purple #820747 ΔE 0.079
- Wine #80013F ΔE 0.082
- Red Brown #8B2E16 ΔE 0.084
- Velvet #750851 ΔE 0.086
- Chestnut #742802 ΔE 0.087
Use #70394D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.