#70393F
Closest named color: Purple Brown (#673A3F). oklch(41.6% 0.078 14.1), rgb(112, 57, 63).
Aa
White text reads best on this color (8.95:1).
About this color
#70393F is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.078 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.018 away. White text reads best on it, at 8.95:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.078) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.34:1 |
| White text | 8.95:1 |
Values
| HEX | #70393F |
| RGB | rgb(112, 57, 63) |
| HSL | hsl(353, 33%, 33%) |
| OKLCH | oklch(41.6% 0.078 14.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70393F | 8.95:1 | AAA | Lc -94.7 | Preferred for body text |
| Black text on #70393F | 2.34:1 | Fails | Lc 13.7 | Not readable |
| #70393F text on white | 8.95:1 | AAA | Lc 90.2 | Preferred for body text |
| #70393F text on black | 2.34:1 | Fails | Lc -12.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F2E6E7
oklch(93.5% 0.013 11.6)
-
Step 200
200
#E9D3D4
oklch(88.5% 0.025 14.5)
-
Step 300
300
#DCB5B8
oklch(80.8% 0.045 12.9)
-
Step 400
400
#CA8E93
oklch(70.7% 0.073 13.6)
-
Step 500
500
#BB7178
oklch(63.1% 0.094 14)
-
Step 600
600
#A65961
oklch(55.7% 0.101 14.3)
-
Step 700
700
#8E4950
oklch(49.2% 0.093 14.7)
-
Step 800
800 (this color)
#70393F
oklch(41.6% 0.078 14.1)
-
Step 900
900
#5D3438
oklch(37.7% 0.059 14)
-
Step 950
950
#371E21
oklch(26.9% 0.039 12.3)
#70393F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #44433F | 0.084 |
| Deuteranopia (no green cones) | #524E3E | 0.078 |
| Tritanopia (no blue cones) | #79333B | 0.021 |
| Achromatopsia (no color) | #494949 | 0.078 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70393F
#70393F
oklch(41.6% 0.078 14.1)
- #005857
#005857
oklch(41.6% 0.071 193.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70393F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.018
- Brownish Purple #76424E ΔE 0.032
- Chestnut #742802 ΔE 0.066
- Red Brown #8B2E16 ΔE 0.068
- Rust Brown #8B3103 ΔE 0.076
- Dark Mauve #874C62 ΔE 0.081
- Wine Red #7B0323 ΔE 0.082
- Brown Red #922B05 ΔE 0.084
Use #70393F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.