#70393D
Closest named color: Purple Brown (#673A3F). oklch(41.6% 0.078 16.4), rgb(112, 57, 61).
Aa
White text reads best on this color (8.96:1).
About this color
#70393D is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.078 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.018 away. White text reads best on it, at 8.96:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.078) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.34:1 |
| White text | 8.96:1 |
Values
| HEX | #70393D |
| RGB | rgb(112, 57, 61) |
| HSL | hsl(356, 33%, 33%) |
| OKLCH | oklch(41.6% 0.078 16.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70393D | 8.96:1 | AAA | Lc -94.7 | Preferred for body text |
| Black text on #70393D | 2.34:1 | Fails | Lc 13.7 | Not readable |
| #70393D text on white | 8.96:1 | AAA | Lc 90.3 | Preferred for body text |
| #70393D text on black | 2.34:1 | Fails | Lc -12.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F3E7E7
oklch(93.7% 0.013 17.4)
-
Step 200
200
#E9D3D3
oklch(88.5% 0.025 17.6)
-
Step 300
300
#DCB5B6
oklch(80.8% 0.045 16.4)
-
Step 400
400
#CA8E91
oklch(70.6% 0.073 15.8)
-
Step 500
500
#BB7276
oklch(63.2% 0.093 16.5)
-
Step 600
600
#A6595E
oklch(55.6% 0.101 16.8)
-
Step 700
700
#8E494E
oklch(49.2% 0.093 16.5)
-
Step 800
800 (this color)
#70393D
oklch(41.6% 0.078 16.4)
-
Step 900
900
#5E3436
oklch(37.8% 0.061 17.3)
-
Step 950
950
#371F20
oklch(27.1% 0.038 17.1)
#70393D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #44433D | 0.084 |
| Deuteranopia (no green cones) | #524D3C | 0.076 |
| Tritanopia (no blue cones) | #79323B | 0.022 |
| Achromatopsia (no color) | #494949 | 0.078 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70393D
#70393D
oklch(41.6% 0.078 16.4)
- #005859
#005859
oklch(41.7% 0.071 196.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70393D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.018
- Brownish Purple #76424E ΔE 0.033
- Chestnut #742802 ΔE 0.063
- Red Brown #8B2E16 ΔE 0.066
- Rust Brown #8B3103 ΔE 0.074
- Wine Red #7B0323 ΔE 0.082
- Brown Red #922B05 ΔE 0.082
- Dark Mauve #874C62 ΔE 0.082
Use #70393D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.