#70393B
Closest named color: Purple Brown (#673A3F). oklch(41.5% 0.078 18.7), rgb(112, 57, 59).
Aa
White text reads best on this color (8.98:1).
About this color
#70393B is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.078 and its hue 19°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.018 away. White text reads best on it, at 8.98:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.078) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.33:1 |
| White text | 8.98:1 |
Values
| HEX | #70393B |
| RGB | rgb(112, 57, 59) |
| HSL | hsl(358, 33%, 33%) |
| OKLCH | oklch(41.5% 0.078 18.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70393B | 8.98:1 | AAA | Lc -94.8 | Preferred for body text |
| Black text on #70393B | 2.33:1 | Fails | Lc 13.6 | Not readable |
| #70393B text on white | 8.98:1 | AAA | Lc 90.3 | Preferred for body text |
| #70393B text on black | 2.33:1 | Fails | Lc -12.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F3E7E6
oklch(93.7% 0.013 23.2)
-
Step 200
200
#E9D3D3
oklch(88.5% 0.025 17.6)
-
Step 300
300
#DDB6B5
oklch(81% 0.045 19.9)
-
Step 400
400
#CA8F8F
oklch(70.8% 0.072 19)
-
Step 500
500
#BB7273
oklch(63.1% 0.093 19.1)
-
Step 600
600
#A6595C
oklch(55.5% 0.101 18.4)
-
Step 700
700
#8E494C
oklch(49.1% 0.093 18.4)
-
Step 800
800 (this color)
#70393B
oklch(41.5% 0.078 18.7)
-
Step 900
900
#5E3435
oklch(37.8% 0.061 18.8)
-
Step 950
950
#371F1F
oklch(27.1% 0.038 19.8)
#70393B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #45423B | 0.082 |
| Deuteranopia (no green cones) | #524D3A | 0.077 |
| Tritanopia (no blue cones) | #79323A | 0.022 |
| Achromatopsia (no color) | #494949 | 0.078 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70393B
#70393B
oklch(41.5% 0.078 18.7)
- #00575A
#00575A
oklch(41.5% 0.071 198.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70393B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.018
- Brownish Purple #76424E ΔE 0.035
- Chestnut #742802 ΔE 0.061
- Red Brown #8B2E16 ΔE 0.065
- Rust Brown #8B3103 ΔE 0.072
- Brown Red #922B05 ΔE 0.080
- Mud Brown #60460F ΔE 0.081
- Wine Red #7B0323 ΔE 0.082
Use #70393B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.