#703754
Closest named color: Brownish Purple (#76424E). oklch(42% 0.089 349.8), rgb(112, 55, 84).
Aa
White text reads best on this color (8.88:1).
About this color
#703754 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.089 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.037 away. White text reads best on it, at 8.88:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.089) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.36:1 |
| White text | 8.88:1 |
Values
| HEX | #703754 |
| RGB | rgb(112, 55, 84) |
| HSL | hsl(329, 34%, 33%) |
| OKLCH | oklch(42% 0.089 349.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #703754 | 8.88:1 | AAA | Lc -94.5 | Preferred for body text |
| Black text on #703754 | 2.36:1 | Fails | Lc 13.9 | Not readable |
| #703754 text on white | 8.88:1 | AAA | Lc 90.0 | Preferred for body text |
| #703754 text on black | 2.36:1 | Fails | Lc -12.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F2E6EB
oklch(93.6% 0.015 350.1)
-
Step 200
200
#E9D2DC
oklch(88.6% 0.029 349.5)
-
Step 300
300
#DCB4C5
oklch(81% 0.051 350.9)
-
Step 400
400
#C88BA8
oklch(70.6% 0.083 349.4)
-
Step 500
500
#B96E93
oklch(63.1% 0.105 349.6)
-
Step 600
600
#A4557D
oklch(55.6% 0.114 349.8)
-
Step 700
700
#8C4569
oklch(49.1% 0.106 350)
-
Step 800
800 (this color)
#703754
oklch(42% 0.089 349.8)
-
Step 900
900
#5D3147
oklch(37.7% 0.07 349.7)
-
Step 950
950
#361D29
oklch(26.9% 0.043 350.2)
#703754 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D4455 | 0.096 |
| Deuteranopia (no green cones) | #4C4E53 | 0.088 |
| Tritanopia (no blue cones) | #773542 | 0.032 |
| Achromatopsia (no color) | #4A4A4A | 0.089 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #703754
#703754
oklch(42% 0.089 349.8)
- #005B46
#005B46
oklch(41.9% 0.083 170.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #703754, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.037
- Purple Brown #673A3F ΔE 0.042
- Dark Mauve #874C62 ΔE 0.074
- Red Purple #820747 ΔE 0.074
- Velvet #750851 ΔE 0.077
- Wine #80013F ΔE 0.078
- Mulberry #920A4E ΔE 0.084
- Merlot #730039 ΔE 0.086
Use #703754 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.