#70372E

Closest named color: Purple Brown (#673A3F). oklch(40.9% 0.083 30.3), rgb(112, 55, 46).

Aa

White text reads best on this color (9.23:1).

About this color

#70372E is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.083 and its hue 30°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.029 away. White text reads best on it, at 9.23:1.

Hue familyReds
Lightnessdark (41%)
Chromamoderately saturated (0.083)
Temperaturewarm
Nearest namePurple Brown (#673A3F)
Black text2.27:1
White text9.23:1

Values

HEX#70372E
RGBrgb(112, 55, 46)
HSLhsl(8, 42%, 31%)
OKLCHoklch(40.9% 0.083 30.3)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #70372E 9.23:1 AAA Lc -95.3 Preferred for body text
Black text on #70372E 2.27:1 Fails Lc 13.0 Not readable
#70372E text on white 9.23:1 AAA Lc 90.9 Preferred for body text
#70372E text on black 2.27:1 Fails Lc -11.4 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.

  1. Step 50

    50

    #FAF4F3

    oklch(97.2% 0.007 28.8)

  2. Step 100

    100

    #F3E7E4

    oklch(93.7% 0.014 34.3)

  3. Step 200

    200

    #EAD3CF

    oklch(88.5% 0.026 29.4)

  4. Step 300

    300

    #DEB6AE

    oklch(80.9% 0.048 31.3)

  5. Step 400

    400

    #CC8F84

    oklch(70.7% 0.077 30.5)

  6. Step 500

    500

    #BE7265

    oklch(63.2% 0.099 30.5)

  7. Step 600

    600

    #A9594C

    oklch(55.6% 0.108 30.5)

  8. Step 700

    700

    #91493D

    oklch(49.2% 0.1 30.8)

  9. Step 800

    800 (this color)

    #70372E

    oklch(40.9% 0.083 30.3)

  10. Step 900

    900

    #5F342D

    oklch(37.7% 0.064 30.2)

  11. Step 950

    950

    #381F1A

    oklch(27.1% 0.04 32)

Export this scale for Tailwind in the Tailwind colors tool

#70372E with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#45402D0.084
Deuteranopia (no green cones)#534C2D0.078
Tritanopia (no blue cones)#7A2E350.032
Achromatopsia (no color)#4747470.083

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #70372E

    #70372E

    oklch(40.9% 0.083 30.3)

  • #00545F

    #00545F

    oklch(40.9% 0.071 210)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #70372E

    #70372E

    oklch(40.9% 0.083 30.3)

  • #6D3548

    #6D3548

    oklch(40.8% 0.082 359.9)

  • #6A3E13

    #6A3E13

    oklch(40.9% 0.083 60.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #70372E

    #70372E

    oklch(40.9% 0.083 30.3)

  • #00574C

    #00574C

    oklch(40.9% 0.074 180.4)

  • #154F72

    #154F72

    oklch(40.9% 0.082 240.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #70372E

    #70372E

    oklch(40.9% 0.083 30.3)

  • #235631

    #235631

    oklch(40.8% 0.083 150.2)

  • #394777

    #394777

    oklch(41% 0.083 270.2)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #70372E

    #70372E

    oklch(40.9% 0.083 30.3)

  • #445016

    #445016

    oklch(40.8% 0.082 120.2)

  • #00545F

    #00545F

    oklch(40.9% 0.071 210)

  • #513F70

    #513F70

    oklch(40.9% 0.082 299.7)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70372E, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #70372E in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.