#70352C
Closest named color: Purple Brown (#673A3F). oklch(40.5% 0.086 30.2), rgb(112, 53, 44).
Aa
White text reads best on this color (9.39:1).
About this color
#70352C is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.086 and its hue 30°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.031 away. White text reads best on it, at 9.39:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.086) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.23:1 |
| White text | 9.39:1 |
Values
| HEX | #70352C |
| RGB | rgb(112, 53, 44) |
| HSL | hsl(8, 44%, 31%) |
| OKLCH | oklch(40.5% 0.086 30.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70352C | 9.39:1 | AAA | Lc -95.7 | Preferred for body text |
| Black text on #70352C | 2.23:1 | Fails | Lc 12.6 | Not readable |
| #70352C text on white | 9.39:1 | AAA | Lc 91.3 | Preferred for body text |
| #70352C text on black | 2.23:1 | Fails | Lc -11.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F3E7E4
oklch(93.7% 0.014 34.3)
-
Step 200
200
#EBD3CE
oklch(88.5% 0.028 31.7)
-
Step 300
300
#DFB5AE
oklch(80.8% 0.05 29.2)
-
Step 400
400
#CE8E83
oklch(70.7% 0.08 30)
-
Step 500
500
#BF7164
oklch(63.1% 0.101 30.3)
-
Step 600
600
#AB584B
oklch(55.7% 0.111 30.2)
-
Step 700
700
#92473C
oklch(49% 0.104 29.9)
-
Step 800
800 (this color)
#70352C
oklch(40.5% 0.086 30.2)
-
Step 900
900
#60332C
oklch(37.7% 0.067 29.9)
-
Step 950
950
#381E1A
oklch(26.9% 0.042 29.5)
#70352C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #443F2B | 0.087 |
| Deuteranopia (no green cones) | #524B2B | 0.081 |
| Tritanopia (no blue cones) | #7A2B33 | 0.033 |
| Achromatopsia (no color) | #464646 | 0.086 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70352C
#70352C
oklch(40.5% 0.086 30.2)
- #00535E
#00535E
oklch(40.5% 0.07 210.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70352C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.031
- Chestnut #742802 ΔE 0.040
- Brownish Purple #76424E ΔE 0.054
- Red Brown #8B2E16 ΔE 0.056
- Rust Brown #8B3103 ΔE 0.061
- Mud Brown #60460F ΔE 0.071
- Reddy Brown #6E1005 ΔE 0.071
- Brown Red #922B05 ΔE 0.072
Use #70352C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.