#70312C
Closest named color: Purple Brown (#673A3F). oklch(39.8% 0.091 26.5), rgb(112, 49, 44).
Aa
White text reads best on this color (9.70:1).
About this color
#70312C is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.091 and its hue 27°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.033 away. White text reads best on it, at 9.70:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.091) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.16:1 |
| White text | 9.70:1 |
Values
| HEX | #70312C |
| RGB | rgb(112, 49, 44) |
| HSL | hsl(4, 44%, 31%) |
| OKLCH | oklch(39.8% 0.091 26.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70312C | 9.70:1 | AAA | Lc -96.3 | Preferred for body text |
| Black text on #70312C | 2.16:1 | Fails | Lc 11.9 | Not readable |
| #70312C text on white | 9.70:1 | AAA | Lc 92.0 | Preferred for body text |
| #70312C text on black | 2.16:1 | Fails | Lc -10.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F2
oklch(97.1% 0.01 25.1)
-
Step 100
100
#F7E5E3
oklch(93.6% 0.02 25.2)
-
Step 200
200
#F1D0CC
oklch(88.4% 0.038 26.1)
-
Step 300
300
#E9B0A9
oklch(80.8% 0.068 26.6)
-
Step 400
400
#DC857C
oklch(70.6% 0.109 26.5)
-
Step 500
500
#D0645B
oklch(63.1% 0.139 26.6)
-
Step 600
600
#BB4841
oklch(55.6% 0.15 26.6)
-
Step 700
700
#A13833
oklch(49.1% 0.14 26.3)
-
Step 800
800
#83302B
oklch(42.8% 0.116 26.5)
-
Step 900
900 (this color)
#70312C
oklch(39.8% 0.091 26.5)
-
Step 950
950
#3E1A17
oklch(27% 0.057 26.4)
#70312C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #403C2B | 0.095 |
| Deuteranopia (no green cones) | #50492B | 0.087 |
| Tritanopia (no blue cones) | #7B2630 | 0.032 |
| Achromatopsia (no color) | #444444 | 0.091 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70312C
#70312C
oklch(39.8% 0.091 26.5)
- #005159
#005159
oklch(39.7% 0.068 206.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70312C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.033
- Chestnut #742802 ΔE 0.039
- Red Brown #8B2E16 ΔE 0.058
- Brownish Purple #76424E ΔE 0.058
- Reddy Brown #6E1005 ΔE 0.063
- Rust Brown #8B3103 ΔE 0.065
- Wine Red #7B0323 ΔE 0.065
- Maroon #800000 ΔE 0.068
Use #70312C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.