#70302C
Closest named color: Purple Brown (#673A3F). oklch(39.6% 0.092 25.7), rgb(112, 48, 44).
Aa
White text reads best on this color (9.77:1).
About this color
#70302C is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.092 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.034 away. White text reads best on it, at 9.77:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.092) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.14:1 |
| White text | 9.77:1 |
Values
| HEX | #70302C |
| RGB | rgb(112, 48, 44) |
| HSL | hsl(4, 44%, 31%) |
| OKLCH | oklch(39.6% 0.092 25.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70302C | 9.77:1 | AAA | Lc -96.4 | Preferred for body text |
| Black text on #70302C | 2.14:1 | Fails | Lc 11.8 | Not readable |
| #70302C text on white | 9.77:1 | AAA | Lc 92.2 | Preferred for body text |
| #70302C text on black | 2.14:1 | Fails | Lc -10.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F2
oklch(97.1% 0.01 25.1)
-
Step 100
100
#F7E5E3
oklch(93.6% 0.02 25.2)
-
Step 200
200
#F2D0CC
oklch(88.5% 0.039 25.8)
-
Step 300
300
#EAB0AA
oklch(80.9% 0.069 25.4)
-
Step 400
400
#DD857D
oklch(70.8% 0.11 25.8)
-
Step 500
500
#D1635C
oklch(63.1% 0.141 25.6)
-
Step 600
600
#BC4742
oklch(55.6% 0.152 25.7)
-
Step 700
700
#A23734
oklch(49.1% 0.142 25.4)
-
Step 800
800
#842F2B
oklch(42.8% 0.118 26)
-
Step 900
900 (this color)
#70302C
oklch(39.6% 0.092 25.7)
-
Step 950
950
#3E1A17
oklch(27% 0.057 26.4)
#70302C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #403B2B | 0.096 |
| Deuteranopia (no green cones) | #50492B | 0.089 |
| Tritanopia (no blue cones) | #7B252F | 0.031 |
| Achromatopsia (no color) | #444444 | 0.092 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70302C
#70302C
oklch(39.6% 0.092 25.7)
- #005158
#005158
oklch(39.7% 0.068 204.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70302C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.034
- Chestnut #742802 ΔE 0.039
- Red Brown #8B2E16 ΔE 0.059
- Brownish Purple #76424E ΔE 0.060
- Reddy Brown #6E1005 ΔE 0.062
- Wine Red #7B0323 ΔE 0.063
- Rust Brown #8B3103 ΔE 0.066
- Maroon #800000 ΔE 0.066
Use #70302C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.