#70302B

Closest named color: Purple Brown (#673A3F). oklch(39.6% 0.092 26.6), rgb(112, 48, 43).

Aa

White text reads best on this color (9.78:1).

About this color

#70302B is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.092 and its hue 27°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.034 away. White text reads best on it, at 9.78:1.

Hue familyReds
Lightnessdark (40%)
Chromamoderately saturated (0.092)
Temperaturewarm
Nearest namePurple Brown (#673A3F)
Black text2.14:1
White text9.78:1

Values

HEX#70302B
RGBrgb(112, 48, 43)
HSLhsl(4, 45%, 30%)
OKLCHoklch(39.6% 0.092 26.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #70302B 9.78:1 AAA Lc -96.4 Preferred for body text
Black text on #70302B 2.14:1 Fails Lc 11.7 Not readable
#70302B text on white 9.78:1 AAA Lc 92.2 Preferred for body text
#70302B text on black 2.14:1 Fails Lc -10.2 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.

  1. Step 50

    50

    #FCF3F2

    oklch(97.1% 0.01 25.1)

  2. Step 100

    100

    #F7E5E3

    oklch(93.6% 0.02 25.2)

  3. Step 200

    200

    #F2D0CC

    oklch(88.5% 0.039 25.8)

  4. Step 300

    300

    #EAB0A9

    oklch(80.9% 0.069 26.5)

  5. Step 400

    400

    #DD857B

    oklch(70.7% 0.11 27.1)

  6. Step 500

    500

    #D1635A

    oklch(63.1% 0.141 26.6)

  7. Step 600

    600

    #BC4740

    oklch(55.6% 0.152 26.6)

  8. Step 700

    700

    #A23732

    oklch(49.1% 0.143 26.4)

  9. Step 800

    800

    #842F2A

    oklch(42.8% 0.118 26.6)

  10. Step 900

    900 (this color)

    #70302B

    oklch(39.6% 0.092 26.6)

  11. Step 950

    950

    #3E1A17

    oklch(27% 0.057 26.4)

Export this scale for Tailwind in the Tailwind colors tool

#70302B with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#403B2A0.096
Deuteranopia (no green cones)#50492A0.089
Tritanopia (no blue cones)#7B252F0.032
Achromatopsia (no color)#4444440.092

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #70302B

    #70302B

    oklch(39.6% 0.092 26.6)

  • #005159

    #005159

    oklch(39.7% 0.068 206.3)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #70302B

    #70302B

    oklch(39.6% 0.092 26.6)

  • #6C2F48

    #6C2F48

    oklch(39.7% 0.092 356.3)

  • #6B3706

    #6B3706

    oklch(39.6% 0.093 56.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #70302B

    #70302B

    oklch(39.6% 0.092 26.6)

  • #005346

    #005346

    oklch(39.6% 0.073 177.4)

  • #004D6F

    #004D6F

    oklch(39.8% 0.086 236.4)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #70302B

    #70302B

    oklch(39.6% 0.092 26.6)

  • #1F5327

    #1F5327

    oklch(39.5% 0.091 146.6)

  • #304478

    #304478

    oklch(39.7% 0.092 266.4)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #70302B

    #70302B

    oklch(39.6% 0.092 26.6)

  • #444C00

    #444C00

    oklch(39.6% 0.091 116.4)

  • #005159

    #005159

    oklch(39.7% 0.068 206.3)

  • #4C3B72

    #4C3B72

    oklch(39.7% 0.091 296.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70302B, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #70302B in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.