#701BDF
Closest named color: Burple (#6832E3). oklch(49% 0.256 293.4), rgb(112, 27, 223).
Aa
White text reads best on this color (7.21:1).
About this color
#701BDF is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.256 and its hue 293°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Burple (#6832E3), ΔE 0.030 away. White text reads best on it, at 7.21:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.256) |
| Temperature | in between |
| Nearest name | Burple (#6832E3) |
| Black text | 2.91:1 |
| White text | 7.21:1 |
Values
| HEX | #701BDF |
| RGB | rgb(112, 27, 223) |
| HSL | hsl(266, 78%, 49%) |
| OKLCH | oklch(49% 0.256 293.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701BDF | 7.21:1 | AAA | Lc -88.3 | Fine for body text |
| Black text on #701BDF | 2.91:1 | Fails | Lc 20.7 | Dividers and decoration only |
| #701BDF text on white | 7.21:1 | AAA | Lc 83.3 | Fine for body text |
| #701BDF text on black | 2.91:1 | Fails | Lc -18.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FF
oklch(97.2% 0.015 294.5)
-
Step 100
100
#EAE6FF
oklch(93.6% 0.034 293.1)
-
Step 200
200
#DAD2FF
oklch(88.5% 0.062 293.2)
-
Step 300
300
#C3B4FF
oklch(80.9% 0.105 293.1)
-
Step 400
400
#A788FF
oklch(70.7% 0.17 293.6)
-
Step 500
500
#9463FF
oklch(63.1% 0.221 293.5)
-
Step 600
600
#8430FF
oklch(55.6% 0.273 293.6)
-
Step 700
700 (this color)
#701BDF
oklch(49% 0.256 293.4)
-
Step 800
800
#5B1DB4
oklch(42.7% 0.212 293.6)
-
Step 900
900
#4A238E
oklch(37.8% 0.164 293.6)
-
Step 950
950
#2B1753
oklch(27.1% 0.103 293.6)
#701BDF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0059E4 | 0.139 |
| Deuteranopia (no green cones) | #0054DC | 0.136 |
| Tritanopia (no blue cones) | #4B5C84 | 0.198 |
| Achromatopsia (no color) | #575757 | 0.258 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701BDF
#701BDF
oklch(49% 0.256 293.4)
- #616600
#616600
oklch(48.9% 0.109 113.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701BDF, closest first.
No curated palette has a color within ΔE 0.04 of #701BDF.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Burple #6832E3 ΔE 0.030
- Purply Blue #661AEE ΔE 0.032
- Purple Blue #5D21D0 ΔE 0.042
- Purpley Blue #5F34E7 ΔE 0.043
- Blue Purple #5A06EF ΔE 0.053
- Blue Violet #8A2BE2 ΔE 0.056
- Blurple #5539CC ΔE 0.061
- Bluey Purple #6241C7 ΔE 0.062
Use #701BDF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.