#696CB0

Closest named color: French Blue (#436BAD). oklch(55.9% 0.105 280.5), rgb(105, 108, 176).

Aa

White text reads best on this color (4.80:1).

About this color

#696CB0 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 56%, its chroma 0.105 and its hue 281°. Its hue sits on the cool side of the wheel. The nearest named color is French Blue (#436BAD), ΔE 0.049 away. White text reads best on it, at 4.80:1.

Hue familyPurples
Lightnessmedium-dark (56%)
Chromamoderately saturated (0.105)
Temperaturecool
Nearest nameFrench Blue (#436BAD)
Black text4.37:1
White text4.80:1

Values

HEX#696CB0
RGBrgb(105, 108, 176)
HSLhsl(237, 31%, 55%)
OKLCHoklch(55.9% 0.105 280.5)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #696CB0 4.80:1 AA Lc -78.7 Fine for body text
Black text on #696CB0 4.37:1 AA large text Lc 30.8 Non-text elements, placeholder text
#696CB0 text on white 4.80:1 AA Lc 73.2 Content text, not long reading
#696CB0 text on black 4.37:1 AA large text Lc -28.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F4F5FA

    oklch(97.1% 0.007 277.2)

  2. Step 100

    100

    #E8E9F3

    oklch(93.6% 0.013 281.6)

  3. Step 200

    200

    #D5D8EB

    oklch(88.6% 0.026 278.7)

  4. Step 300

    300

    #BABEDF

    oklch(80.9% 0.047 279.8)

  5. Step 400

    400

    #979CCF

    oklch(70.7% 0.075 280)

  6. Step 500

    500

    #7F83C3

    oklch(63.3% 0.096 280.5)

  7. Step 600

    600 (this color)

    #696CB0

    oklch(55.9% 0.105 280.5)

  8. Step 700

    700

    #575997

    oklch(49.1% 0.098 280.7)

  9. Step 800

    800

    #47497A

    oklch(42.7% 0.081 280.6)

  10. Step 900

    900

    #3B3D62

    oklch(37.6% 0.063 280.5)

  11. Step 950

    950

    #23243A

    oklch(27% 0.041 281.3)

Export this scale for Tailwind in the Tailwind colors tool

#696CB0 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5575B30.033
Deuteranopia (no green cones)#5170AE0.033
Tritanopia (no blue cones)#5479850.091
Achromatopsia (no color)#7272720.105

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #696CB0

    #696CB0

    oklch(55.9% 0.105 280.5)

  • #82751E

    #82751E

    oklch(55.8% 0.104 100.4)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #696CB0

    #696CB0

    oklch(55.9% 0.105 280.5)

  • #4177AF

    #4177AF

    oklch(55.8% 0.105 251)

  • #8762A1

    #8762A1

    oklch(55.9% 0.103 310.4)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #696CB0

    #696CB0

    oklch(55.9% 0.105 280.5)

  • #9A6823

    #9A6823

    oklch(55.8% 0.104 70.7)

  • #5F803B

    #5F803B

    oklch(55.8% 0.104 130.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #696CB0

    #696CB0

    oklch(55.9% 0.105 280.5)

  • #A75D42

    #A75D42

    oklch(55.8% 0.105 40.6)

  • #2E875F

    #2E875F

    oklch(56% 0.105 160.3)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #696CB0

    #696CB0

    oklch(55.9% 0.105 280.5)

  • #A85865

    #A85865

    oklch(55.9% 0.105 10.8)

  • #82751E

    #82751E

    oklch(55.8% 0.104 100.4)

  • #008681

    #008681

    oklch(56% 0.097 190.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #696CB0, closest first.

No curated palette has a color within ΔE 0.04 of #696CB0.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #696CB0 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.