#696BAC

Closest named color: French Blue (#436BAD). oklch(55.4% 0.1 281.3), rgb(105, 107, 172).

Aa

White text reads best on this color (4.88:1).

About this color

#696BAC is a medium-dark, moderately saturated purple. In OKLCH its lightness is 55%, its chroma 0.100 and its hue 281°. Its hue sits on the cool side of the wheel. The nearest named color is French Blue (#436BAD), ΔE 0.048 away. White text reads best on it, at 4.88:1.

Hue familyPurples
Lightnessmedium-dark (55%)
Chromamoderately saturated (0.100)
Temperaturecool
Nearest nameFrench Blue (#436BAD)
Black text4.29:1
White text4.88:1

Values

HEX#696BAC
RGBrgb(105, 107, 172)
HSLhsl(238, 29%, 54%)
OKLCHoklch(55.4% 0.1 281.3)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #696BAC 4.88:1 AA Lc -79.2 Fine for body text
Black text on #696BAC 4.29:1 AA large text Lc 30.3 Non-text elements, placeholder text
#696BAC text on white 4.88:1 AA Lc 73.8 Content text, not long reading
#696BAC text on black 4.29:1 AA large text Lc -27.9 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F4F5F9

    oklch(97.1% 0.005 275)

  2. Step 100

    100

    #E8E9F3

    oklch(93.6% 0.013 281.6)

  3. Step 200

    200

    #D6D8EA

    oklch(88.6% 0.025 280.8)

  4. Step 300

    300

    #BBBEDE

    oklch(81% 0.045 281.1)

  5. Step 400

    400

    #989CCD

    oklch(70.7% 0.072 280.8)

  6. Step 500

    500

    #8083C0

    oklch(63.2% 0.091 281.3)

  7. Step 600

    600 (this color)

    #696BAC

    oklch(55.4% 0.1 281.3)

  8. Step 700

    700

    #585994

    oklch(49% 0.094 281.6)

  9. Step 800

    800

    #484978

    oklch(42.6% 0.077 281.7)

  10. Step 900

    900

    #3C3E61

    oklch(37.8% 0.06 280.6)

  11. Step 950

    950

    #232439

    oklch(27% 0.039 281.4)

Export this scale for Tailwind in the Tailwind colors tool

#696BAC with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5573AF0.032
Deuteranopia (no green cones)#526FAA0.032
Tritanopia (no blue cones)#5678830.088
Achromatopsia (no color)#7171710.100

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #696BAC

    #696BAC

    oklch(55.4% 0.1 281.3)

  • #7F7423

    #7F7423

    oklch(55.3% 0.1 101.4)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #696BAC

    #696BAC

    oklch(55.4% 0.1 281.3)

  • #4376AB

    #4376AB

    oklch(55.4% 0.1 250.9)

  • #86619E

    #86619E

    oklch(55.5% 0.101 311.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #696BAC

    #696BAC

    oklch(55.4% 0.1 281.3)

  • #976827

    #976827

    oklch(55.5% 0.1 71.5)

  • #5D7F3E

    #5D7F3E

    oklch(55.5% 0.1 131.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #696BAC

    #696BAC

    oklch(55.4% 0.1 281.3)

  • #A45D43

    #A45D43

    oklch(55.4% 0.101 40.7)

  • #318560

    #318560

    oklch(55.5% 0.1 161.3)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #696BAC

    #696BAC

    oklch(55.4% 0.1 281.3)

  • #A45864

    #A45864

    oklch(55.3% 0.1 10.8)

  • #7F7423

    #7F7423

    oklch(55.3% 0.1 101.4)

  • #008480

    #008480

    oklch(55.4% 0.095 191)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #696BAC, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #696BAC in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.