#696AB7

Closest named color: French Blue (#436BAD). oklch(55.9% 0.118 281.3), rgb(105, 106, 183).

Aa

White text reads best on this color (4.83:1).

About this color

#696AB7 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 56%, its chroma 0.118 and its hue 281°. Its hue sits on the cool side of the wheel. The nearest named color is French Blue (#436BAD), ΔE 0.052 away. White text reads best on it, at 4.83:1.

Hue familyPurples
Lightnessmedium-dark (56%)
Chromamoderately saturated (0.118)
Temperaturecool
Nearest nameFrench Blue (#436BAD)
Black text4.34:1
White text4.83:1

Values

HEX#696AB7
RGBrgb(105, 106, 183)
HSLhsl(239, 35%, 56%)
OKLCHoklch(55.9% 0.118 281.3)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #696AB7 4.83:1 AA Lc -78.8 Fine for body text
Black text on #696AB7 4.34:1 AA large text Lc 30.7 Non-text elements, placeholder text
#696AB7 text on white 4.83:1 AA Lc 73.4 Content text, not long reading
#696AB7 text on black 4.34:1 AA large text Lc -28.3 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F4F5FA

    oklch(97.1% 0.007 277.2)

  2. Step 100

    100

    #E8E9F4

    oklch(93.6% 0.015 281.9)

  3. Step 200

    200

    #D5D7ED

    oklch(88.4% 0.03 281.6)

  4. Step 300

    300

    #BABDE3

    oklch(80.9% 0.054 281.6)

  5. Step 400

    400

    #979BD5

    oklch(70.8% 0.085 280.9)

  6. Step 500

    500

    #7E81C9

    oklch(63.1% 0.108 281)

  7. Step 600

    600 (this color)

    #696AB7

    oklch(55.9% 0.118 281.3)

  8. Step 700

    700

    #57579D

    oklch(49% 0.11 281.5)

  9. Step 800

    800

    #47487F

    oklch(42.8% 0.09 281.1)

  10. Step 900

    900

    #3B3C66

    oklch(37.6% 0.071 281.4)

  11. Step 950

    950

    #23243C

    oklch(27.1% 0.044 281.2)

Export this scale for Tailwind in the Tailwind colors tool

#696AB7 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#4E75BA0.042
Deuteranopia (no green cones)#4A6FB50.041
Tritanopia (no blue cones)#517A870.104
Achromatopsia (no color)#7272720.118

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #696AB7

    #696AB7

    oklch(55.9% 0.118 281.3)

  • #837500

    #837500

    oklch(55.8% 0.116 101)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #696AB7

    #696AB7

    oklch(55.9% 0.118 281.3)

  • #3977B6

    #3977B6

    oklch(55.8% 0.117 251)

  • #8A5EA6

    #8A5EA6

    oklch(55.8% 0.118 311.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #696AB7

    #696AB7

    oklch(55.9% 0.118 281.3)

  • #9E6608

    #9E6608

    oklch(55.8% 0.118 71.2)

  • #5A8232

    #5A8232

    oklch(55.9% 0.118 131.6)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #696AB7

    #696AB7

    oklch(55.9% 0.118 281.3)

  • #AC5939

    #AC5939

    oklch(55.7% 0.118 41.2)

  • #16895D

    #16895D

    oklch(55.9% 0.118 161)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #696AB7

    #696AB7

    oklch(55.9% 0.118 281.3)

  • #AD5462

    #AD5462

    oklch(55.9% 0.117 11.8)

  • #837500

    #837500

    oklch(55.8% 0.116 101)

  • #008682

    #008682

    oklch(56% 0.096 191.1)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #696AB7, closest first.

No curated palette has a color within ΔE 0.04 of #696AB7.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #696AB7 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.