#694F4C
Closest named color: Brownish Purple (#76424E). oklch(45.4% 0.036 26.1), rgb(105, 79, 76).
Aa
White text reads best on this color (7.43:1).
About this color
#694F4C is a medium-dark, muted red. In OKLCH its lightness is 45%, its chroma 0.036 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.043 away. White text reads best on it, at 7.43:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.036) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.82:1 |
| White text | 7.43:1 |
Values
| HEX | #694F4C |
| RGB | rgb(105, 79, 76) |
| HSL | hsl(6, 16%, 35%) |
| OKLCH | oklch(45.4% 0.036 26.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694F4C | 7.43:1 | AAA | Lc -90.7 | Preferred for body text |
| Black text on #694F4C | 2.82:1 | Fails | Lc 18.2 | Dividers and decoration only |
| #694F4C text on white | 7.43:1 | AAA | Lc 85.8 | Fine for body text |
| #694F4C text on black | 2.82:1 | Fails | Lc -16.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F7F5F4
oklch(97.1% 0.003 48.7)
-
Step 100
100
#EEE8E8
oklch(93.6% 0.007 17.3)
-
Step 200
200
#E1D6D5
oklch(88.5% 0.012 23.7)
-
Step 300
300
#CEBCBA
oklch(81% 0.021 25.2)
-
Step 400
400
#B59996
oklch(70.7% 0.034 25.2)
-
Step 500
500
#A2807C
oklch(63.1% 0.043 26.1)
-
Step 600
600
#8D6965
oklch(55.6% 0.047 25.9)
-
Step 700
700
#775854
oklch(49.1% 0.042 27)
-
Step 800
800 (this color)
#694F4C
oklch(45.4% 0.036 26.1)
-
Step 900
900
#4F3C3A
oklch(37.6% 0.027 25.4)
-
Step 950
950
#2F2322
oklch(27% 0.019 23.9)
#694F4C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #54524C | 0.036 |
| Deuteranopia (no green cones) | #5A574C | 0.033 |
| Tritanopia (no blue cones) | #6F4C4E | 0.014 |
| Achromatopsia (no color) | #555555 | 0.036 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694F4C
#694F4C
oklch(45.4% 0.036 26.1)
- #3F5C60
#3F5C60
oklch(45.4% 0.035 206.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes and gradients that use #694F4C
These curated palettes and gradients contain exactly #694F4C. Open one to see the full color scheme around it.
Palettes
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.043
- Purple Brown #673A3F ΔE 0.057
- Milk Chocolate #7F4E1E ΔE 0.067
- Dark Mauve #874C62 ΔE 0.068
- Dusty Grape #545775 ΔE 0.069
- Dim Gray #696969 ΔE 0.076
- Mud Brown #60460F ΔE 0.076
- Medium Brown #7F5112 ΔE 0.077
Use #694F4C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.