#694F47
Closest named color: Brownish Purple (#76424E). oklch(45.3% 0.038 37.8), rgb(105, 79, 71).
Aa
White text reads best on this color (7.47:1).
About this color
#694F47 is a medium-dark, muted red. In OKLCH its lightness is 45%, its chroma 0.038 and its hue 38°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.047 away. White text reads best on it, at 7.47:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.038) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.81:1 |
| White text | 7.47:1 |
Values
| HEX | #694F47 |
| RGB | rgb(105, 79, 71) |
| HSL | hsl(14, 19%, 35%) |
| OKLCH | oklch(45.3% 0.038 37.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694F47 | 7.47:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #694F47 | 2.81:1 | Fails | Lc 18.1 | Dividers and decoration only |
| #694F47 text on white | 7.47:1 | AAA | Lc 85.9 | Fine for body text |
| #694F47 text on black | 2.81:1 | Fails | Lc -16.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F7F5F4
oklch(97.1% 0.003 48.7)
-
Step 100
100
#EEE8E7
oklch(93.5% 0.007 28.8)
-
Step 200
200
#E1D7D3
oklch(88.6% 0.012 43.3)
-
Step 300
300
#CEBCB7
oklch(80.9% 0.022 36)
-
Step 400
400
#B59A91
oklch(70.8% 0.035 39.3)
-
Step 500
500
#A28176
oklch(63.2% 0.044 39.2)
-
Step 600
600
#8D6A5F
oklch(55.6% 0.048 38.2)
-
Step 700
700
#78584E
oklch(49.1% 0.046 38.1)
-
Step 800
800 (this color)
#694F47
oklch(45.3% 0.038 37.8)
-
Step 900
900
#503C36
oklch(37.6% 0.03 37.3)
-
Step 950
950
#2F2320
oklch(26.9% 0.019 34.4)
#694F47 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #555246 | 0.035 |
| Deuteranopia (no green cones) | #5B5747 | 0.032 |
| Tritanopia (no blue cones) | #6F4B4D | 0.020 |
| Achromatopsia (no color) | #555555 | 0.038 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694F47
#694F47
oklch(45.3% 0.038 37.8)
- #3E5B64
#3E5B64
oklch(45.2% 0.037 219.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694F47, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.047
- Purple Brown #673A3F ΔE 0.058
- Milk Chocolate #7F4E1E ΔE 0.061
- Mud Brown #60460F ΔE 0.069
- Medium Brown #7F5112 ΔE 0.070
- Dark Mauve #874C62 ΔE 0.073
- Dusty Grape #545775 ΔE 0.075
- Cocoa #875F42 ΔE 0.076
Use #694F47 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.