#694EA9

Closest named color: Iris (#6258C4). oklch(49.7% 0.141 294.4), rgb(105, 78, 169).

Aa

White text reads best on this color (6.43:1).

About this color

#694EA9 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.141 and its hue 294°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.047 away. White text reads best on it, at 6.43:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromavivid (0.141)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.26:1
White text6.43:1

Values

HEX#694EA9
RGBrgb(105, 78, 169)
HSLhsl(258, 37%, 48%)
OKLCHoklch(49.7% 0.141 294.4)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #694EA9 6.43:1 AA Lc -86.8 Fine for body text
Black text on #694EA9 3.26:1 AA large text Lc 22.3 Dividers and decoration only
#694EA9 text on white 6.43:1 AA Lc 81.7 Fine for body text
#694EA9 text on black 3.26:1 AA large text Lc -20.2 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FB

    oklch(97.1% 0.009 299.2)

  2. Step 100

    100

    #EAE8F6

    oklch(93.7% 0.019 292.6)

  3. Step 200

    200

    #DAD5F0

    oklch(88.5% 0.037 294.1)

  4. Step 300

    300

    #C3B9E9

    oklch(81% 0.068 294.4)

  5. Step 400

    400

    #A593DE

    oklch(70.8% 0.109 294.5)

  6. Step 500

    500

    #9076D4

    oklch(63.1% 0.139 294.8)

  7. Step 600

    600

    #7A5DC1

    oklch(55.5% 0.151 294.3)

  8. Step 700

    700 (this color)

    #694EA9

    oklch(49.7% 0.141 294.4)

  9. Step 800

    800

    #543F87

    oklch(42.7% 0.116 294.4)

  10. Step 900

    900

    #45366C

    oklch(37.6% 0.09 294.4)

  11. Step 950

    950

    #28203F

    oklch(26.9% 0.057 294.1)

Export this scale for Tailwind in the Tailwind colors tool

#694EA9 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#275FAC0.088
Deuteranopia (no green cones)#2E5DA70.083
Tritanopia (no blue cones)#5961740.113
Achromatopsia (no color)#5E5E5E0.141

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #694EA9

    #694EA9

    oklch(49.7% 0.141 294.4)

  • #626900

    #626900

    oklch(49.8% 0.112 114.3)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #694EA9

    #694EA9

    oklch(49.7% 0.141 294.4)

  • #395DB1

    #395DB1

    oklch(49.7% 0.14 264.4)

  • #88418E

    #88418E

    oklch(49.6% 0.14 324.4)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #694EA9

    #694EA9

    oklch(49.7% 0.141 294.4)

  • #7D5D00

    #7D5D00

    oklch(49.8% 0.102 85.1)

  • #1F7627

    #1F7627

    oklch(49.8% 0.141 144.4)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #694EA9

    #694EA9

    oklch(49.7% 0.141 294.4)

  • #964B00

    #964B00

    oklch(49.7% 0.123 54.7)

  • #00735F

    #00735F

    oklch(49.6% 0.094 175)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #694EA9

    #694EA9

    oklch(49.7% 0.141 294.4)

  • #A33A38

    #A33A38

    oklch(49.7% 0.14 24.7)

  • #626900

    #626900

    oklch(49.8% 0.112 114.3)

  • #007079

    #007079

    oklch(49.7% 0.085 204.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694EA9, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #694EA9 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.