#694E4D
Closest named color: Brownish Purple (#76424E). oklch(45.2% 0.037 21), rgb(105, 78, 77).
Aa
White text reads best on this color (7.50:1).
About this color
#694E4D is a medium-dark, muted red. In OKLCH its lightness is 45%, its chroma 0.037 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.040 away. White text reads best on it, at 7.50:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.037) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.79:1 |
| White text | 7.50:1 |
Values
| HEX | #694E4D |
| RGB | rgb(105, 78, 77) |
| HSL | hsl(2, 15%, 36%) |
| OKLCH | oklch(45.2% 0.037 21) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694E4D | 7.50:1 | AAA | Lc -90.9 | Preferred for body text |
| Black text on #694E4D | 2.79:1 | Fails | Lc 18.0 | Dividers and decoration only |
| #694E4D text on white | 7.50:1 | AAA | Lc 86.1 | Fine for body text |
| #694E4D text on black | 2.79:1 | Fails | Lc -16.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F7F5F4
oklch(97.1% 0.003 48.7)
-
Step 100
100
#EEE8E8
oklch(93.6% 0.007 17.3)
-
Step 200
200
#E1D6D6
oklch(88.5% 0.012 17.4)
-
Step 300
300
#CEBBBB
oklch(80.8% 0.022 17.6)
-
Step 400
400
#B59997
oklch(70.7% 0.034 22.8)
-
Step 500
500
#A37F7E
oklch(63.1% 0.045 20.3)
-
Step 600
600
#8D6867
oklch(55.5% 0.048 20.5)
-
Step 700
700
#785756
oklch(49.1% 0.044 20.8)
-
Step 800
800 (this color)
#694E4D
oklch(45.2% 0.037 21)
-
Step 900
900
#503C3B
oklch(37.8% 0.028 21.8)
-
Step 950
950
#2F2323
oklch(27% 0.018 18.4)
#694E4D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #53524D | 0.038 |
| Deuteranopia (no green cones) | #59574D | 0.037 |
| Tritanopia (no blue cones) | #6F4B4E | 0.014 |
| Achromatopsia (no color) | #555555 | 0.037 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694E4D
#694E4D
oklch(45.2% 0.037 21)
- #3D5C5E
#3D5C5E
oklch(45.1% 0.036 201)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694E4D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.040
- Purple Brown #673A3F ΔE 0.055
- Dark Mauve #874C62 ΔE 0.067
- Dusty Grape #545775 ΔE 0.068
- Milk Chocolate #7F4E1E ΔE 0.070
- Dim Gray #696969 ΔE 0.078
- Mud Brown #60460F ΔE 0.078
- Slate #516572 ΔE 0.078
Use #694E4D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.