#694DAD

Closest named color: Iris (#6258C4). oklch(49.8% 0.147 293.8), rgb(105, 77, 173).

Aa

White text reads best on this color (6.43:1).

About this color

#694DAD is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.147 and its hue 294°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.043 away. White text reads best on it, at 6.43:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromavivid (0.147)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.26:1
White text6.43:1

Values

HEX#694DAD
RGBrgb(105, 77, 173)
HSLhsl(258, 38%, 49%)
OKLCHoklch(49.8% 0.147 293.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #694DAD 6.43:1 AA Lc -86.8 Fine for body text
Black text on #694DAD 3.26:1 AA large text Lc 22.4 Dividers and decoration only
#694DAD text on white 6.43:1 AA Lc 81.7 Fine for body text
#694DAD text on black 3.26:1 AA large text Lc -20.2 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F5F4FB

    oklch(97% 0.009 292.8)

  2. Step 100

    100

    #EAE8F7

    oklch(93.7% 0.02 292.1)

  3. Step 200

    200

    #DAD5F1

    oklch(88.6% 0.038 293.8)

  4. Step 300

    300

    #C2B8EB

    oklch(80.8% 0.072 293.7)

  5. Step 400

    400

    #A492E1

    oklch(70.6% 0.115 293.7)

  6. Step 500

    500

    #8F75D8

    oklch(63% 0.146 293.9)

  7. Step 600

    600

    #7A5CC6

    oklch(55.6% 0.159 293.6)

  8. Step 700

    700 (this color)

    #694DAD

    oklch(49.8% 0.147 293.8)

  9. Step 800

    800

    #543E8A

    oklch(42.7% 0.122 294)

  10. Step 900

    900

    #45366F

    oklch(37.8% 0.095 293.5)

  11. Step 950

    950

    #282041

    oklch(27% 0.06 293.1)

Export this scale for Tailwind in the Tailwind colors tool

#694DAD with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#1F60B00.094
Deuteranopia (no green cones)#275DAB0.089
Tritanopia (no blue cones)#5861750.118
Achromatopsia (no color)#5F5F5F0.148

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #694DAD

    #694DAD

    oklch(49.8% 0.147 293.8)

  • #636900

    #636900

    oklch(49.9% 0.112 113.6)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #694DAD

    #694DAD

    oklch(49.8% 0.147 293.8)

  • #355DB5

    #355DB5

    oklch(49.8% 0.147 263.6)

  • #8A3F91

    #8A3F91

    oklch(49.8% 0.148 324.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #694DAD

    #694DAD

    oklch(49.8% 0.147 293.8)

  • #7E5D00

    #7E5D00

    oklch(49.9% 0.102 84.4)

  • #1B7721

    #1B7721

    oklch(49.9% 0.148 143.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #694DAD

    #694DAD

    oklch(49.8% 0.147 293.8)

  • #974B00

    #974B00

    oklch(49.8% 0.124 54.3)

  • #00745E

    #00745E

    oklch(49.8% 0.095 173.4)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #694DAD

    #694DAD

    oklch(49.8% 0.147 293.8)

  • #A63637

    #A63637

    oklch(49.7% 0.147 23.8)

  • #636900

    #636900

    oklch(49.9% 0.112 113.6)

  • #007079

    #007079

    oklch(49.7% 0.085 204.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694DAD, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #694DAD in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.