#694D96

Closest named color: Twilight (#4E518B). oklch(48.3% 0.116 299.8), rgb(105, 77, 150).

Aa

White text reads best on this color (6.76:1).

About this color

#694D96 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 48%, its chroma 0.116 and its hue 300°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Twilight (#4E518B), ΔE 0.049 away. White text reads best on it, at 6.76:1.

Hue familyPurples
Lightnessmedium-dark (48%)
Chromamoderately saturated (0.116)
Temperaturein between
Nearest nameTwilight (#4E518B)
Black text3.10:1
White text6.76:1

Values

HEX#694D96
RGBrgb(105, 77, 150)
HSLhsl(263, 32%, 45%)
OKLCHoklch(48.3% 0.116 299.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #694D96 6.76:1 AA Lc -88.2 Fine for body text
Black text on #694D96 3.10:1 AA large text Lc 20.9 Dividers and decoration only
#694D96 text on white 6.76:1 AA Lc 83.2 Fine for body text
#694D96 text on black 3.10:1 AA large text Lc -18.8 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FA

    oklch(97% 0.008 301.4)

  2. Step 100

    100

    #EBE8F3

    oklch(93.7% 0.015 298.6)

  3. Step 200

    200

    #DCD5EB

    oklch(88.5% 0.031 300.3)

  4. Step 300

    300

    #C6B9E0

    oklch(80.9% 0.056 300.4)

  5. Step 400

    400

    #A994D1

    oklch(70.7% 0.09 299.9)

  6. Step 500

    500

    #9479C5

    oklch(63.2% 0.115 299.5)

  7. Step 600

    600

    #7F60B1

    oklch(55.6% 0.125 300)

  8. Step 700

    700 (this color)

    #694D96

    oklch(48.3% 0.116 299.8)

  9. Step 800

    800

    #57417C

    oklch(42.7% 0.097 299.5)

  10. Step 900

    900

    #483863

    oklch(37.8% 0.074 300)

  11. Step 950

    950

    #2A213A

    oklch(27% 0.047 299.9)

Export this scale for Tailwind in the Tailwind colors tool

#694D96 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#365B990.077
Deuteranopia (no green cones)#3D5B940.072
Tritanopia (no blue cones)#605A6A0.090
Achromatopsia (no color)#5B5B5B0.117

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #694D96

    #694D96

    oklch(48.3% 0.116 299.8)

  • #576700

    #576700

    oklch(48.3% 0.114 119.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #694D96

    #694D96

    oklch(48.3% 0.116 299.8)

  • #4559A0

    #4559A0

    oklch(48.4% 0.117 269.8)

  • #82437E

    #82437E

    oklch(48.3% 0.117 329.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #694D96

    #694D96

    oklch(48.3% 0.116 299.8)

  • #745B00

    #745B00

    oklch(48.3% 0.099 90)

  • #1F7039

    #1F7039

    oklch(48.3% 0.116 150)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #694D96

    #694D96

    oklch(48.3% 0.116 299.8)

  • #8C4C00

    #8C4C00

    oklch(48.4% 0.114 59.8)

  • #006E60

    #006E60

    oklch(48.2% 0.088 179.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #694D96

    #694D96

    oklch(48.3% 0.116 299.8)

  • #954135

    #954135

    oklch(48.4% 0.116 30.1)

  • #576700

    #576700

    oklch(48.3% 0.114 119.7)

  • #006B78

    #006B78

    oklch(48.3% 0.083 209.3)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694D96, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #694D96 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.