#694D7A

Closest named color: Dusty Grape (#545775). oklch(46.8% 0.078 312.1), rgb(105, 77, 122).

Aa

White text reads best on this color (7.13:1).

About this color

#694D7A is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.078 and its hue 312°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dusty Grape (#545775), ΔE 0.045 away. White text reads best on it, at 7.13:1.

Hue familyPurples
Lightnessmedium-dark (47%)
Chromamoderately saturated (0.078)
Temperaturein between
Nearest nameDusty Grape (#545775)
Black text2.94:1
White text7.13:1

Values

HEX#694D7A
RGBrgb(105, 77, 122)
HSLhsl(277, 23%, 39%)
OKLCHoklch(46.8% 0.078 312.1)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #694D7A 7.13:1 AAA Lc -89.6 Fine for body text
Black text on #694D7A 2.94:1 Fails Lc 19.4 Dividers and decoration only
#694D7A text on white 7.13:1 AAA Lc 84.7 Fine for body text
#694D7A text on black 2.94:1 Fails Lc -17.3 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4F8

    oklch(97% 0.006 308.4)

  2. Step 100

    100

    #ECE8EF

    oklch(93.6% 0.01 311.2)

  3. Step 200

    200

    #DED5E3

    oklch(88.4% 0.021 313.8)

  4. Step 300

    300

    #C9BAD3

    oklch(80.9% 0.038 312)

  5. Step 400

    400

    #AD96BC

    oklch(70.6% 0.06 311.9)

  6. Step 500

    500

    #997CAC

    oklch(63.1% 0.078 311.6)

  7. Step 600

    600

    #846597

    oklch(55.7% 0.083 312.1)

  8. Step 700

    700 (this color)

    #694D7A

    oklch(46.8% 0.078 312.1)

  9. Step 800

    800

    #5B4469

    oklch(42.6% 0.066 312.1)

  10. Step 900

    900

    #4B3A55

    oklch(37.8% 0.05 312.6)

  11. Step 950

    950

    #2C2232

    oklch(27.1% 0.032 312.5)

Export this scale for Tailwind in the Tailwind colors tool

#694D7A with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#45567C0.059
Deuteranopia (no green cones)#4C58790.054
Tritanopia (no blue cones)#67535E0.054
Achromatopsia (no color)#5858580.079

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #694D7A

    #694D7A

    oklch(46.8% 0.078 312.1)

  • #4A6334

    #4A6334

    oklch(46.7% 0.077 131.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #694D7A

    #694D7A

    oklch(46.8% 0.078 312.1)

  • #535485

    #535485

    oklch(46.7% 0.079 282)

  • #784866

    #784866

    oklch(46.8% 0.078 342.4)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #694D7A

    #694D7A

    oklch(46.8% 0.078 312.1)

  • #635C22

    #635C22

    oklch(46.9% 0.078 102.5)

  • #2A684D

    #2A684D

    oklch(46.9% 0.078 162.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #694D7A

    #694D7A

    oklch(46.8% 0.078 312.1)

  • #755323

    #755323

    oklch(46.9% 0.078 73.1)

  • #096866

    #096866

    oklch(46.9% 0.078 192.4)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #694D7A

    #694D7A

    oklch(46.8% 0.078 312.1)

  • #7F4B36

    #7F4B36

    oklch(46.9% 0.078 42.5)

  • #4A6334

    #4A6334

    oklch(46.7% 0.077 131.7)

  • #18647A

    #18647A

    oklch(46.9% 0.078 222.1)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694D7A, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #694D7A in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.