#694D78
Closest named color: Dusty Grape (#545775). oklch(46.7% 0.075 313.3), rgb(105, 77, 120).
Aa
White text reads best on this color (7.15:1).
About this color
#694D78 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.075 and its hue 313°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dusty Grape (#545775), ΔE 0.044 away. White text reads best on it, at 7.15:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.075) |
| Temperature | in between |
| Nearest name | Dusty Grape (#545775) |
| Black text | 2.93:1 |
| White text | 7.15:1 |
Values
| HEX | #694D78 |
| RGB | rgb(105, 77, 120) |
| HSL | hsl(279, 22%, 39%) |
| OKLCH | oklch(46.7% 0.075 313.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694D78 | 7.15:1 | AAA | Lc -89.7 | Fine for body text |
| Black text on #694D78 | 2.93:1 | Fails | Lc 19.3 | Dividers and decoration only |
| #694D78 text on white | 7.15:1 | AAA | Lc 84.8 | Fine for body text |
| #694D78 text on black | 2.93:1 | Fails | Lc -17.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F8
oklch(97.1% 0.006 317.8)
-
Step 100
100
#ECE8EF
oklch(93.6% 0.01 311.2)
-
Step 200
200
#DED5E3
oklch(88.4% 0.021 313.8)
-
Step 300
300
#C9BAD2
oklch(80.9% 0.037 313)
-
Step 400
400
#AE96BB
oklch(70.7% 0.059 313.7)
-
Step 500
500
#9A7CAA
oklch(63.1% 0.076 313.6)
-
Step 600
600
#846595
oklch(55.6% 0.081 313.2)
-
Step 700
700 (this color)
#694D78
oklch(46.7% 0.075 313.3)
-
Step 800
800
#5B4567
oklch(42.7% 0.061 313.3)
-
Step 900
900
#4B3A54
oklch(37.7% 0.049 313.7)
-
Step 950
950
#2C2231
oklch(27% 0.031 314.3)
#694D78 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #46567A | 0.058 |
| Deuteranopia (no green cones) | #4C5877 | 0.054 |
| Tritanopia (no blue cones) | #68535D | 0.053 |
| Achromatopsia (no color) | #585858 | 0.076 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694D78
#694D78
oklch(46.7% 0.075 313.3)
- #496336
#496336
oklch(46.7% 0.075 133.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694D78, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dusty Grape #545775 ΔE 0.044
- Dusk #4E5481 ΔE 0.047
- Twilight #4E518B ΔE 0.052
- Muted Purple #805B87 ΔE 0.060
- Dull Purple #84597E ΔE 0.061
- Dark Mauve #874C62 ΔE 0.065
- Light Eggplant #894585 ΔE 0.065
- YInMn Blue #415A77 ΔE 0.069
Use #694D78 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.