#694D4D
Closest named color: Brownish Purple (#76424E). oklch(45% 0.038 18.7), rgb(105, 77, 77).
Aa
White text reads best on this color (7.58:1).
About this color
#694D4D is a medium-dark, muted red. In OKLCH its lightness is 45%, its chroma 0.038 and its hue 19°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.037 away. White text reads best on it, at 7.58:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.038) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.76:1 |
| White text | 7.58:1 |
Values
| HEX | #694D4D |
| RGB | rgb(105, 77, 77) |
| HSL | hsl(0, 15%, 36%) |
| OKLCH | oklch(45% 0.038 18.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694D4D | 7.58:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #694D4D | 2.76:1 | Fails | Lc 17.7 | Dividers and decoration only |
| #694D4D text on white | 7.58:1 | AAA | Lc 86.3 | Fine for body text |
| #694D4D text on black | 2.76:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F7F5F5
oklch(97.2% 0.002 17.2)
-
Step 100
100
#EEE8E8
oklch(93.6% 0.007 17.3)
-
Step 200
200
#E1D6D6
oklch(88.5% 0.012 17.4)
-
Step 300
300
#CFBBBB
oklch(80.9% 0.023 17.6)
-
Step 400
400
#B69898
oklch(70.7% 0.036 18)
-
Step 500
500
#A37F7F
oklch(63.1% 0.045 18.4)
-
Step 600
600
#8E6868
oklch(55.6% 0.049 18.7)
-
Step 700
700
#795656
oklch(49% 0.047 18.9)
-
Step 800
800 (this color)
#694D4D
oklch(45% 0.038 18.7)
-
Step 900
900
#503B3B
oklch(37.6% 0.03 18.6)
-
Step 950
950
#2F2323
oklch(27% 0.018 18.4)
#694D4D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #52514D | 0.040 |
| Deuteranopia (no green cones) | #59564D | 0.037 |
| Tritanopia (no blue cones) | #6F4A4D | 0.013 |
| Achromatopsia (no color) | #545454 | 0.038 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694D4D
#694D4D
oklch(45% 0.038 18.7)
- #3B5C5D
#3B5C5D
oklch(45% 0.038 198.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694D4D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.037
- Purple Brown #673A3F ΔE 0.052
- Dark Mauve #874C62 ΔE 0.067
- Dusty Grape #545775 ΔE 0.068
- Milk Chocolate #7F4E1E ΔE 0.071
- Mud Brown #60460F ΔE 0.078
- Slate #516572 ΔE 0.080
- Dim Gray #696969 ΔE 0.080
Use #694D4D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.