#694D49
Closest named color: Brownish Purple (#76424E). oklch(44.9% 0.039 27.9), rgb(105, 77, 73).
Aa
White text reads best on this color (7.61:1).
About this color
#694D49 is a dark, muted red. In OKLCH its lightness is 45%, its chroma 0.039 and its hue 28°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.040 away. White text reads best on it, at 7.61:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | muted (0.039) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.75:1 |
| White text | 7.61:1 |
Values
| HEX | #694D49 |
| RGB | rgb(105, 77, 73) |
| HSL | hsl(8, 18%, 35%) |
| OKLCH | oklch(44.9% 0.039 27.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694D49 | 7.61:1 | AAA | Lc -91.2 | Preferred for body text |
| Black text on #694D49 | 2.75:1 | Fails | Lc 17.6 | Dividers and decoration only |
| #694D49 text on white | 7.61:1 | AAA | Lc 86.4 | Fine for body text |
| #694D49 text on black | 2.75:1 | Fails | Lc -15.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F7F5F4
oklch(97.1% 0.003 48.7)
-
Step 100
100
#EEE8E7
oklch(93.5% 0.007 28.8)
-
Step 200
200
#E1D6D4
oklch(88.4% 0.012 29.9)
-
Step 300
300
#CFBBB9
oklch(80.8% 0.023 24.5)
-
Step 400
400
#B69994
oklch(70.8% 0.036 29.5)
-
Step 500
500
#A47F7A
oklch(63.1% 0.047 27.3)
-
Step 600
600
#8F6863
oklch(55.6% 0.051 27.1)
-
Step 700
700
#795752
oklch(49.1% 0.046 28.3)
-
Step 800
800 (this color)
#694D49
oklch(44.9% 0.039 27.9)
-
Step 900
900
#513C39
oklch(37.8% 0.03 27.9)
-
Step 950
950
#2F2321
oklch(27% 0.019 29.3)
#694D49 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #535049 | 0.038 |
| Deuteranopia (no green cones) | #595649 | 0.037 |
| Tritanopia (no blue cones) | #6F4A4C | 0.015 |
| Achromatopsia (no color) | #545454 | 0.039 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694D49
#694D49
oklch(44.9% 0.039 27.9)
- #3B5B60
#3B5B60
oklch(44.8% 0.038 208.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694D49, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.040
- Purple Brown #673A3F ΔE 0.052
- Milk Chocolate #7F4E1E ΔE 0.066
- Dark Mauve #874C62 ΔE 0.070
- Mud Brown #60460F ΔE 0.072
- Dusty Grape #545775 ΔE 0.073
- Medium Brown #7F5112 ΔE 0.076
- Saddle Brown #8B4513 ΔE 0.081
Use #694D49 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.