#694AC0
Closest named color: Bluey Purple (#6241C7). oklch(50.7% 0.176 290.9), rgb(105, 74, 192).
Aa
White text reads best on this color (6.28:1).
About this color
#694AC0 is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.176 and its hue 291°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.026 away. White text reads best on it, at 6.28:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.176) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.34:1 |
| White text | 6.28:1 |
Values
| HEX | #694AC0 |
| RGB | rgb(105, 74, 192) |
| HSL | hsl(256, 48%, 52%) |
| OKLCH | oklch(50.7% 0.176 290.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694AC0 | 6.28:1 | AA | Lc -86.0 | Fine for body text |
| Black text on #694AC0 | 3.34:1 | AA large text | Lc 23.2 | Dividers and decoration only |
| #694AC0 text on white | 6.28:1 | AA | Lc 80.9 | Fine for body text |
| #694AC0 text on black | 3.34:1 | AA large text | Lc -21.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F5F4FD
oklch(97% 0.012 291.3)
-
Step 100
100
#E9E7FA
oklch(93.5% 0.026 290.7)
-
Step 200
200
#D8D4F7
oklch(88.4% 0.048 290.6)
-
Step 300
300
#C0B7F4
oklch(80.8% 0.086 291.1)
-
Step 400
400
#A190EF
oklch(70.7% 0.137 290.7)
-
Step 500
500
#8C71E9
oklch(63.1% 0.174 290.9)
-
Step 600
600
#7756D7
oklch(55.6% 0.189 290.7)
-
Step 700
700 (this color)
#694AC0
oklch(50.7% 0.176 290.9)
-
Step 800
800
#523A97
oklch(42.8% 0.145 290.8)
-
Step 900
900
#433378
oklch(37.7% 0.113 290.6)
-
Step 950
950
#271E46
oklch(26.9% 0.072 291.1)
#694AC0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0062C4 | 0.105 |
| Deuteranopia (no green cones) | #005DBE | 0.104 |
| Tritanopia (no blue cones) | #4F657E | 0.142 |
| Achromatopsia (no color) | #606060 | 0.177 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694AC0
#694AC0
oklch(50.7% 0.176 290.9)
- #696A00
#696A00
oklch(50.7% 0.111 110.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694AC0, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.026
- Iris #6258C4 ΔE 0.033
- Slate Blue #6A5ACD ΔE 0.040
- Light Indigo #6D5ACF ΔE 0.043
- Blue With A Hint Of Purple #533CC6 ΔE 0.051
- Dark Periwinkle #665FD1 ΔE 0.053
- Blurple #5539CC ΔE 0.055
- Warm Blue #4B57DB ΔE 0.064
Use #694AC0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.