#694AB1

Closest named color: Iris (#6258C4). oklch(49.6% 0.157 293.8), rgb(105, 74, 177).

Aa

White text reads best on this color (6.53:1).

About this color

#694AB1 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.157 and its hue 294°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.043 away. White text reads best on it, at 6.53:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromavivid (0.157)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.21:1
White text6.53:1

Values

HEX#694AB1
RGBrgb(105, 74, 177)
HSLhsl(258, 41%, 49%)
OKLCHoklch(49.6% 0.157 293.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #694AB1 6.53:1 AA Lc -87.1 Fine for body text
Black text on #694AB1 3.21:1 AA large text Lc 22.0 Dividers and decoration only
#694AB1 text on white 6.53:1 AA Lc 82.0 Fine for body text
#694AB1 text on black 3.21:1 AA large text Lc -19.9 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F5F4FC

    oklch(97% 0.011 292)

  2. Step 100

    100

    #EAE7F8

    oklch(93.5% 0.023 294.1)

  3. Step 200

    200

    #DAD4F3

    oklch(88.4% 0.043 294.4)

  4. Step 300

    300

    #C2B8EE

    oklch(80.9% 0.076 293.1)

  5. Step 400

    400

    #A591E5

    oklch(70.7% 0.122 294)

  6. Step 500

    500

    #9073DD

    oklch(63% 0.156 294.1)

  7. Step 600

    600

    #7B59CB

    oklch(55.6% 0.17 293.9)

  8. Step 700

    700 (this color)

    #694AB1

    oklch(49.6% 0.157 293.8)

  9. Step 800

    800

    #543C8E

    oklch(42.6% 0.13 293.6)

  10. Step 900

    900

    #453471

    oklch(37.6% 0.101 293.8)

  11. Step 950

    950

    #281F42

    oklch(26.9% 0.064 293.5)

Export this scale for Tailwind in the Tailwind colors tool

#694AB1 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#0C5FB40.104
Deuteranopia (no green cones)#1A5CAF0.098
Tritanopia (no blue cones)#5660760.125
Achromatopsia (no color)#5E5E5E0.158

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #694AB1

    #694AB1

    oklch(49.6% 0.157 293.8)

  • #626800

    #626800

    oklch(49.5% 0.111 113.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #694AB1

    #694AB1

    oklch(49.6% 0.157 293.8)

  • #315BBA

    #315BBA

    oklch(49.5% 0.157 263.7)

  • #8B3B94

    #8B3B94

    oklch(49.5% 0.158 323.5)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #694AB1

    #694AB1

    oklch(49.6% 0.157 293.8)

  • #7D5C00

    #7D5C00

    oklch(49.6% 0.102 84.1)

  • #0B7718

    #0B7718

    oklch(49.6% 0.157 143.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #694AB1

    #694AB1

    oklch(49.6% 0.157 293.8)

  • #974A00

    #974A00

    oklch(49.7% 0.125 53.6)

  • #00735E

    #00735E

    oklch(49.6% 0.094 174.1)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #694AB1

    #694AB1

    oklch(49.6% 0.157 293.8)

  • #A93033

    #A93033

    oklch(49.5% 0.157 23.7)

  • #626800

    #626800

    oklch(49.5% 0.111 113.7)

  • #007078

    #007078

    oklch(49.7% 0.085 203.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694AB1, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #694AB1 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.