#694AA7
Closest named color: Iris (#6258C4). oklch(48.9% 0.144 296), rgb(105, 74, 167).
Aa
White text reads best on this color (6.69:1).
About this color
#694AA7 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.144 and its hue 296°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.054 away. White text reads best on it, at 6.69:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.144) |
| Temperature | in between |
| Nearest name | Iris (#6258C4) |
| Black text | 3.13:1 |
| White text | 6.69:1 |
Values
| HEX | #694AA7 |
| RGB | rgb(105, 74, 167) |
| HSL | hsl(260, 39%, 47%) |
| OKLCH | oklch(48.9% 0.144 296) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694AA7 | 6.69:1 | AA | Lc -87.8 | Fine for body text |
| Black text on #694AA7 | 3.13:1 | AA large text | Lc 21.3 | Dividers and decoration only |
| #694AA7 text on white | 6.69:1 | AA | Lc 82.7 | Fine for body text |
| #694AA7 text on black | 3.13:1 | AA large text | Lc -19.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FB
oklch(97.1% 0.009 299.2)
-
Step 100
100
#EBE7F6
oklch(93.5% 0.021 298.2)
-
Step 200
200
#DBD4F0
oklch(88.4% 0.039 297)
-
Step 300
300
#C4B8E9
oklch(80.9% 0.069 296)
-
Step 400
400
#A792DE
oklch(70.8% 0.111 296.2)
-
Step 500
500
#9275D5
oklch(63.1% 0.142 296)
-
Step 600
600
#7D5BC2
oklch(55.5% 0.155 296.2)
-
Step 700
700 (this color)
#694AA7
oklch(48.9% 0.144 296)
-
Step 800
800
#563E88
oklch(42.8% 0.119 295.9)
-
Step 900
900
#47356D
oklch(37.7% 0.094 296.4)
-
Step 950
950
#292040
oklch(27.1% 0.059 295.2)
#694AA7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #205DAA | 0.096 |
| Deuteranopia (no green cones) | #2A5BA5 | 0.090 |
| Tritanopia (no blue cones) | #5A5D71 | 0.114 |
| Achromatopsia (no color) | #5C5C5C | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694AA7
#694AA7
oklch(48.9% 0.144 296)
- #5D6700
#5D6700
oklch(48.8% 0.112 116.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694AA7, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Iris #6258C4 ΔE 0.054
- Rebecca Purple #663399 ΔE 0.055
- Bluey Purple #6241C7 ΔE 0.057
- Twilight #4E518B ΔE 0.067
- Slate Blue #6A5ACD ΔE 0.067
- Blueberry #464196 ΔE 0.070
- Light Indigo #6D5ACF ΔE 0.071
- Blue With A Hint Of Purple #533CC6 ΔE 0.073
Use #694AA7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.