#694A74
Closest named color: Dusty Grape (#545775). oklch(45.9% 0.076 317), rgb(105, 74, 116).
Aa
White text reads best on this color (7.41:1).
About this color
#694A74 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.076 and its hue 317°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dusty Grape (#545775), ΔE 0.048 away. White text reads best on it, at 7.41:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.076) |
| Temperature | in between |
| Nearest name | Dusty Grape (#545775) |
| Black text | 2.83:1 |
| White text | 7.41:1 |
Values
| HEX | #694A74 |
| RGB | rgb(105, 74, 116) |
| HSL | hsl(284, 22%, 37%) |
| OKLCH | oklch(45.9% 0.076 317) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694A74 | 7.41:1 | AAA | Lc -90.5 | Preferred for body text |
| Black text on #694A74 | 2.83:1 | Fails | Lc 18.3 | Dividers and decoration only |
| #694A74 text on white | 7.41:1 | AAA | Lc 85.7 | Fine for body text |
| #694A74 text on black | 2.83:1 | Fails | Lc -16.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F8
oklch(97.1% 0.006 317.8)
-
Step 100
100
#EDE8EF
oklch(93.7% 0.011 316.5)
-
Step 200
200
#DFD5E2
oklch(88.5% 0.021 318.4)
-
Step 300
300
#CBBAD1
oklch(81% 0.037 317.3)
-
Step 400
400
#B096B9
oklch(70.8% 0.058 317.4)
-
Step 500
500
#9C7BA8
oklch(63% 0.076 316.9)
-
Step 600
600
#876493
oklch(55.6% 0.082 317.3)
-
Step 700
700 (this color)
#694A74
oklch(45.9% 0.076 317)
-
Step 800
800
#5D4466
oklch(42.7% 0.063 316.9)
-
Step 900
900
#4C3953
oklch(37.6% 0.05 316.8)
-
Step 950
950
#2D2231
oklch(27.1% 0.031 316.9)
#694A74 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #445376 | 0.062 |
| Deuteranopia (no green cones) | #4B5673 | 0.057 |
| Tritanopia (no blue cones) | #694F5A | 0.050 |
| Achromatopsia (no color) | #555555 | 0.077 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694A74
#694A74
oklch(45.9% 0.076 317)
- #436236
#436236
oklch(46% 0.077 136.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694A74, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dusty Grape #545775 ΔE 0.048
- Dusk #4E5481 ΔE 0.051
- Twilight #4E518B ΔE 0.057
- Brownish Purple #76424E ΔE 0.063
- Dark Mauve #874C62 ΔE 0.065
- Light Eggplant #894585 ΔE 0.067
- Dull Purple #84597E ΔE 0.067
- Muted Purple #805B87 ΔE 0.067
Use #694A74 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.