#694A69
Closest named color: Brownish Purple (#76424E). oklch(45.4% 0.063 326.5), rgb(105, 74, 105).
Aa
White text reads best on this color (7.54:1).
About this color
#694A69 is a medium-dark, muted purple. In OKLCH its lightness is 45%, its chroma 0.063 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.047 away. White text reads best on it, at 7.54:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.063) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.78:1 |
| White text | 7.54:1 |
Values
| HEX | #694A69 |
| RGB | rgb(105, 74, 105) |
| HSL | hsl(300, 17%, 35%) |
| OKLCH | oklch(45.4% 0.063 326.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694A69 | 7.54:1 | AAA | Lc -91.0 | Preferred for body text |
| Black text on #694A69 | 2.78:1 | Fails | Lc 17.9 | Dividers and decoration only |
| #694A69 text on white | 7.54:1 | AAA | Lc 86.1 | Fine for body text |
| #694A69 text on black | 2.78:1 | Fails | Lc -15.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F7F4F7
oklch(97% 0.005 325.6)
-
Step 100
100
#EEE7EE
oklch(93.5% 0.012 325.7)
-
Step 200
200
#E1D5E0
oklch(88.6% 0.02 328.3)
-
Step 300
300
#CEB9CD
oklch(80.9% 0.036 327.4)
-
Step 400
400
#B594B4
oklch(70.7% 0.059 327.1)
-
Step 500
500
#A27AA2
oklch(63.2% 0.075 326.4)
-
Step 600
600
#8D628D
oklch(55.6% 0.083 326.6)
-
Step 700
700
#775177
oklch(49% 0.075 326.6)
-
Step 800
800 (this color)
#694A69
oklch(45.4% 0.063 326.5)
-
Step 900
900
#4F384F
oklch(37.6% 0.049 326.5)
-
Step 950
950
#2F212E
oklch(27% 0.031 328.8)
#694A69 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #48526A | 0.057 |
| Deuteranopia (no green cones) | #4F5668 | 0.053 |
| Tritanopia (no blue cones) | #6B4D55 | 0.037 |
| Achromatopsia (no color) | #545454 | 0.063 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694A69
#694A69
oklch(45.4% 0.063 326.5)
- #3F6042
#3F6042
oklch(45.5% 0.062 146.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694A69, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.047
- Dusty Grape #545775 ΔE 0.048
- Dusk #4E5481 ΔE 0.058
- Dark Mauve #874C62 ΔE 0.058
- Twilight #4E518B ΔE 0.068
- Purple Brown #673A3F ΔE 0.070
- Dull Purple #84597E ΔE 0.071
- YInMn Blue #415A77 ΔE 0.072
Use #694A69 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.