#694A49
Closest named color: Brownish Purple (#76424E). oklch(44.3% 0.043 21), rgb(105, 74, 73).
Aa
White text reads best on this color (7.84:1).
About this color
#694A49 is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.043 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.034 away. White text reads best on it, at 7.84:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.043) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.67:1 |
| White text | 7.84:1 |
Values
| HEX | #694A49 |
| RGB | rgb(105, 74, 73) |
| HSL | hsl(2, 18%, 35%) |
| OKLCH | oklch(44.3% 0.043 21) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694A49 | 7.84:1 | AAA | Lc -91.9 | Preferred for body text |
| Black text on #694A49 | 2.67:1 | Fails | Lc 16.8 | Dividers and decoration only |
| #694A49 text on white | 7.84:1 | AAA | Lc 87.2 | Fine for body text |
| #694A49 text on black | 2.67:1 | Fails | Lc -14.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F5F4
oklch(97.2% 0.003 39.5)
-
Step 100
100
#EFE8E8
oklch(93.6% 0.008 17.3)
-
Step 200
200
#E2D6D5
oklch(88.5% 0.013 23.2)
-
Step 300
300
#D0BBBA
oklch(80.9% 0.024 20.9)
-
Step 400
400
#B89796
oklch(70.6% 0.04 20.2)
-
Step 500
500
#A67E7C
oklch(63.1% 0.05 21.9)
-
Step 600
600
#916765
oklch(55.7% 0.055 22)
-
Step 700
700
#7B5554
oklch(49% 0.051 20.8)
-
Step 800
800 (this color)
#694A49
oklch(44.3% 0.043 21)
-
Step 900
900
#523B3A
oklch(37.8% 0.033 21.6)
-
Step 950
950
#302222
oklch(26.9% 0.022 18.6)
#694A49 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #504E49 | 0.044 |
| Deuteranopia (no green cones) | #575449 | 0.041 |
| Tritanopia (no blue cones) | #6F474A | 0.014 |
| Achromatopsia (no color) | #525252 | 0.043 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694A49
#694A49
oklch(44.3% 0.043 21)
- #355A5D
#355A5D
oklch(44.1% 0.043 202.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694A49, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.034
- Purple Brown #673A3F ΔE 0.044
- Dark Mauve #874C62 ΔE 0.070
- Milk Chocolate #7F4E1E ΔE 0.070
- Mud Brown #60460F ΔE 0.074
- Dusty Grape #545775 ΔE 0.074
- Medium Brown #7F5112 ΔE 0.081
- Saddle Brown #8B4513 ΔE 0.083
Use #694A49 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.