#694A42
Closest named color: Brownish Purple (#76424E). oklch(44.1% 0.045 35), rgb(105, 74, 66).
Aa
White text reads best on this color (7.89:1).
About this color
#694A42 is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.045 and its hue 35°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.041 away. White text reads best on it, at 7.89:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.045) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.65:1 |
| White text | 7.89:1 |
Values
| HEX | #694A42 |
| RGB | rgb(105, 74, 66) |
| HSL | hsl(12, 23%, 34%) |
| OKLCH | oklch(44.1% 0.045 35) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694A42 | 7.89:1 | AAA | Lc -92.0 | Preferred for body text |
| Black text on #694A42 | 2.65:1 | Fails | Lc 16.7 | Dividers and decoration only |
| #694A42 text on white | 7.89:1 | AAA | Lc 87.3 | Fine for body text |
| #694A42 text on black | 2.65:1 | Fails | Lc -14.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F5F4
oklch(97.2% 0.003 39.5)
-
Step 100
100
#EFE8E6
oklch(93.6% 0.008 36.6)
-
Step 200
200
#E2D6D3
oklch(88.5% 0.014 34.3)
-
Step 300
300
#D1BBB5
oklch(80.9% 0.027 35.7)
-
Step 400
400
#B9988F
oklch(70.7% 0.042 35.7)
-
Step 500
500
#A77E74
oklch(63% 0.053 34.1)
-
Step 600
600
#92675C
oklch(55.5% 0.058 34.9)
-
Step 700
700
#7C564C
oklch(49.1% 0.053 35.3)
-
Step 800
800 (this color)
#694A42
oklch(44.1% 0.045 35)
-
Step 900
900
#523B35
oklch(37.6% 0.034 35.1)
-
Step 950
950
#30231F
oklch(27% 0.021 37.8)
#694A42 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #514E41 | 0.043 |
| Deuteranopia (no green cones) | #585442 | 0.040 |
| Tritanopia (no blue cones) | #704648 | 0.021 |
| Achromatopsia (no color) | #515151 | 0.045 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694A42
#694A42
oklch(44.1% 0.045 35)
- #345962
#345962
oklch(44% 0.045 215)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694A42, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.041
- Purple Brown #673A3F ΔE 0.045
- Milk Chocolate #7F4E1E ΔE 0.062
- Mud Brown #60460F ΔE 0.063
- Medium Brown #7F5112 ΔE 0.073
- Saddle Brown #8B4513 ΔE 0.076
- Dark Mauve #874C62 ΔE 0.077
- Olive Brown #645403 ΔE 0.080
Use #694A42 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.