#694965
Closest named color: Brownish Purple (#76424E). oklch(45.1% 0.06 330.9), rgb(105, 73, 101).
Aa
White text reads best on this color (7.65:1).
About this color
#694965 is a medium-dark, muted purple. In OKLCH its lightness is 45%, its chroma 0.060 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.042 away. White text reads best on it, at 7.65:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.060) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.74:1 |
| White text | 7.65:1 |
Values
| HEX | #694965 |
| RGB | rgb(105, 73, 101) |
| HSL | hsl(308, 18%, 35%) |
| OKLCH | oklch(45.1% 0.06 330.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694965 | 7.65:1 | AAA | Lc -91.3 | Preferred for body text |
| Black text on #694965 | 2.74:1 | Fails | Lc 17.5 | Dividers and decoration only |
| #694965 text on white | 7.65:1 | AAA | Lc 86.5 | Fine for body text |
| #694965 text on black | 2.74:1 | Fails | Lc -15.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F7F4F7
oklch(97% 0.005 325.6)
-
Step 100
100
#EEE7ED
oklch(93.5% 0.011 330.2)
-
Step 200
200
#E1D5DF
oklch(88.6% 0.019 331.1)
-
Step 300
300
#CFB9CB
oklch(81% 0.035 331.9)
-
Step 400
400
#B694B1
oklch(70.7% 0.057 331.1)
-
Step 500
500
#A37A9E
oklch(63.2% 0.071 330.6)
-
Step 600
600
#8E6289
oklch(55.6% 0.079 330.6)
-
Step 700
700
#795174
oklch(49.1% 0.074 331.1)
-
Step 800
800 (this color)
#694965
oklch(45.1% 0.06 330.9)
-
Step 900
900
#50384D
oklch(37.6% 0.047 330.8)
-
Step 950
950
#2F212D
oklch(27% 0.03 331.3)
#694965 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #485166 | 0.057 |
| Deuteranopia (no green cones) | #505564 | 0.053 |
| Tritanopia (no blue cones) | #6C4B53 | 0.033 |
| Achromatopsia (no color) | #535353 | 0.061 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694965
#694965
oklch(45.1% 0.06 330.9)
- #3C5F44
#3C5F44
oklch(45.1% 0.06 150.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694965, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.042
- Dusty Grape #545775 ΔE 0.051
- Dark Mauve #874C62 ΔE 0.058
- Dusk #4E5481 ΔE 0.062
- Purple Brown #673A3F ΔE 0.064
- Twilight #4E518B ΔE 0.073
- YInMn Blue #415A77 ΔE 0.074
- Dull Purple #84597E ΔE 0.075
Use #694965 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.