#694964
Closest named color: Brownish Purple (#76424E). oklch(45% 0.059 332.1), rgb(105, 73, 100).
Aa
White text reads best on this color (7.67:1).
About this color
#694964 is a medium-dark, muted purple. In OKLCH its lightness is 45%, its chroma 0.059 and its hue 332°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.041 away. White text reads best on it, at 7.67:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.059) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.73:1 |
| White text | 7.67:1 |
Values
| HEX | #694964 |
| RGB | rgb(105, 73, 100) |
| HSL | hsl(309, 18%, 35%) |
| OKLCH | oklch(45% 0.059 332.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694964 | 7.67:1 | AAA | Lc -91.4 | Preferred for body text |
| Black text on #694964 | 2.73:1 | Fails | Lc 17.4 | Dividers and decoration only |
| #694964 text on white | 7.67:1 | AAA | Lc 86.6 | Fine for body text |
| #694964 text on black | 2.73:1 | Fails | Lc -15.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F7F4F7
oklch(97% 0.005 325.6)
-
Step 100
100
#EEE7ED
oklch(93.5% 0.011 330.2)
-
Step 200
200
#E1D5DF
oklch(88.6% 0.019 331.1)
-
Step 300
300
#CFB9CB
oklch(81% 0.035 331.9)
-
Step 400
400
#B694B0
oklch(70.6% 0.056 332.2)
-
Step 500
500
#A37A9D
oklch(63.1% 0.07 331.5)
-
Step 600
600
#8E6287
oklch(55.5% 0.077 332.3)
-
Step 700
700
#795173
oklch(49.1% 0.073 332)
-
Step 800
800 (this color)
#694964
oklch(45% 0.059 332.1)
-
Step 900
900
#50384D
oklch(37.6% 0.047 330.8)
-
Step 950
950
#2F212D
oklch(27% 0.03 331.3)
#694964 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #485065 | 0.057 |
| Deuteranopia (no green cones) | #505563 | 0.053 |
| Tritanopia (no blue cones) | #6C4B53 | 0.031 |
| Achromatopsia (no color) | #535353 | 0.060 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694964
#694964
oklch(45% 0.059 332.1)
- #3B5F45
#3B5F45
oklch(45% 0.06 152.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694964, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.041
- Dusty Grape #545775 ΔE 0.051
- Dark Mauve #874C62 ΔE 0.058
- Purple Brown #673A3F ΔE 0.063
- Dusk #4E5481 ΔE 0.063
- YInMn Blue #415A77 ΔE 0.075
- Twilight #4E518B ΔE 0.075
- Dull Purple #84597E ΔE 0.075
Use #694964 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.