#694960

Closest named color: Brownish Purple (#76424E). oklch(44.9% 0.055 337.2), rgb(105, 73, 96).

Aa

White text reads best on this color (7.71:1).

About this color

#694960 is a dark, muted purple. In OKLCH its lightness is 45%, its chroma 0.055 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.036 away. White text reads best on it, at 7.71:1.

Hue familyPurples
Lightnessdark (45%)
Chromamuted (0.055)
Temperaturewarm
Nearest nameBrownish Purple (#76424E)
Black text2.72:1
White text7.71:1

Values

HEX#694960
RGBrgb(105, 73, 96)
HSLhsl(317, 18%, 35%)
OKLCHoklch(44.9% 0.055 337.2)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #694960 7.71:1 AAA Lc -91.5 Preferred for body text
Black text on #694960 2.72:1 Fails Lc 17.3 Dividers and decoration only
#694960 text on white 7.71:1 AAA Lc 86.7 Fine for body text
#694960 text on black 2.72:1 Fails Lc -15.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.

  1. Step 50

    50

    #F7F4F6

    oklch(97% 0.004 337.4)

  2. Step 100

    100

    #EEE8EC

    oklch(93.7% 0.008 337.4)

  3. Step 200

    200

    #E1D5DD

    oklch(88.5% 0.017 337.6)

  4. Step 300

    300

    #CFB9C8

    oklch(80.9% 0.032 337.4)

  5. Step 400

    400

    #B695AC

    oklch(70.7% 0.05 337.3)

  6. Step 500

    500

    #A47A98

    oklch(63% 0.067 337.1)

  7. Step 600

    600

    #8F6383

    oklch(55.6% 0.072 336.9)

  8. Step 700

    700

    #79526E

    oklch(49.1% 0.066 337.4)

  9. Step 800

    800 (this color)

    #694960

    oklch(44.9% 0.055 337.2)

  10. Step 900

    900

    #51394A

    oklch(37.8% 0.043 337.5)

  11. Step 950

    950

    #2F212B

    oklch(26.9% 0.027 337.1)

Export this scale for Tailwind in the Tailwind colors tool

#694960 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#4A50610.054
Deuteranopia (no green cones)#51555F0.052
Tritanopia (no blue cones)#6C4A510.026
Achromatopsia (no color)#5353530.056

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #694960

    #694960

    oklch(44.9% 0.055 337.2)

  • #3A5E49

    #3A5E49

    oklch(44.8% 0.054 157.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #694960

    #694960

    oklch(44.9% 0.055 337.2)

  • #5D4D6D

    #5D4D6D

    oklch(44.9% 0.055 307.1)

  • #70484F

    #70484F

    oklch(44.9% 0.056 8.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #694960

    #694960

    oklch(44.9% 0.055 337.2)

  • #4C5B39

    #4C5B39

    oklch(44.9% 0.056 127.8)

  • #2C5F5A

    #2C5F5A

    oklch(44.9% 0.056 187)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #694960

    #694960

    oklch(44.9% 0.055 337.2)

  • #5D5530

    #5D5530

    oklch(44.8% 0.055 97.5)

  • #2D5C69

    #2D5C69

    oklch(44.7% 0.055 218.1)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #694960

    #694960

    oklch(44.9% 0.055 337.2)

  • #6A4F33

    #6A4F33

    oklch(44.9% 0.055 66.7)

  • #3A5E49

    #3A5E49

    oklch(44.8% 0.054 157.7)

  • #3B5872

    #3B5872

    oklch(44.9% 0.055 246.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694960, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #694960 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.