#694949
Closest named color: Brownish Purple (#76424E). oklch(44.1% 0.044 19), rgb(105, 73, 73).
Aa
White text reads best on this color (7.92:1).
About this color
#694949 is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.044 and its hue 19°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.033 away. White text reads best on it, at 7.92:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.044) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.64:1 |
| White text | 7.92:1 |
Values
| HEX | #694949 |
| RGB | rgb(105, 73, 73) |
| HSL | hsl(0, 18%, 35%) |
| OKLCH | oklch(44.1% 0.044 19) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694949 | 7.92:1 | AAA | Lc -92.1 | Preferred for body text |
| Black text on #694949 | 2.64:1 | Fails | Lc 16.6 | Dividers and decoration only |
| #694949 text on white | 7.92:1 | AAA | Lc 87.4 | Fine for body text |
| #694949 text on black | 2.64:1 | Fails | Lc -14.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#EFE8E8
oklch(93.6% 0.008 17.3)
-
Step 200
200
#E2D6D5
oklch(88.5% 0.013 23.2)
-
Step 300
300
#D1BABA
oklch(80.8% 0.026 17.7)
-
Step 400
400
#B99796
oklch(70.7% 0.041 20.1)
-
Step 500
500
#A77D7D
oklch(63.1% 0.052 18.6)
-
Step 600
600
#926666
oklch(55.6% 0.057 19)
-
Step 700
700
#7C5555
oklch(49.2% 0.052 19.1)
-
Step 800
800 (this color)
#694949
oklch(44.1% 0.044 19)
-
Step 900
900
#523A3A
oklch(37.6% 0.034 18.8)
-
Step 950
950
#302222
oklch(26.9% 0.022 18.6)
#694949 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F4D49 | 0.046 |
| Deuteranopia (no green cones) | #565349 | 0.043 |
| Tritanopia (no blue cones) | #6F4649 | 0.013 |
| Achromatopsia (no color) | #515151 | 0.044 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694949
#694949
oklch(44.1% 0.044 19)
- #345A5C
#345A5C
oklch(44% 0.043 200)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694949, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.033
- Purple Brown #673A3F ΔE 0.041
- Dark Mauve #874C62 ΔE 0.070
- Milk Chocolate #7F4E1E ΔE 0.072
- Mud Brown #60460F ΔE 0.074
- Dusty Grape #545775 ΔE 0.075
- Medium Brown #7F5112 ΔE 0.083
- Saddle Brown #8B4513 ΔE 0.084
Use #694949 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.