#694848
Closest named color: Brownish Purple (#76424E). oklch(43.8% 0.045 19.1), rgb(105, 72, 72).
Aa
White text reads best on this color (8.01:1).
About this color
#694848 is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.045 and its hue 19°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.032 away. White text reads best on it, at 8.01:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.045) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.62:1 |
| White text | 8.01:1 |
Values
| HEX | #694848 |
| RGB | rgb(105, 72, 72) |
| HSL | hsl(0, 19%, 35%) |
| OKLCH | oklch(43.8% 0.045 19.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694848 | 8.01:1 | AAA | Lc -92.4 | Preferred for body text |
| Black text on #694848 | 2.62:1 | Fails | Lc 16.3 | Dividers and decoration only |
| #694848 text on white | 8.01:1 | AAA | Lc 87.7 | Fine for body text |
| #694848 text on black | 2.62:1 | Fails | Lc -14.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#EFE8E8
oklch(93.6% 0.008 17.3)
-
Step 200
200
#E3D5D5
oklch(88.4% 0.016 17.5)
-
Step 300
300
#D1BABA
oklch(80.8% 0.026 17.7)
-
Step 400
400
#BA9696
oklch(70.6% 0.043 18.2)
-
Step 500
500
#A87D7C
oklch(63.2% 0.054 20.2)
-
Step 600
600
#936566
oklch(55.5% 0.06 17.7)
-
Step 700
700
#7D5454
oklch(49.1% 0.055 19.2)
-
Step 800
800 (this color)
#694848
oklch(43.8% 0.045 19.1)
-
Step 900
900
#533A3A
oklch(37.7% 0.036 18.9)
-
Step 950
950
#312222
oklch(27% 0.023 18.7)
#694848 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E4D48 | 0.048 |
| Deuteranopia (no green cones) | #565347 | 0.045 |
| Tritanopia (no blue cones) | #704548 | 0.015 |
| Achromatopsia (no color) | #505050 | 0.046 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694848
#694848
oklch(43.8% 0.045 19.1)
- #325A5B
#325A5B
oklch(43.9% 0.045 197.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694848, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.032
- Purple Brown #673A3F ΔE 0.038
- Dark Mauve #874C62 ΔE 0.071
- Milk Chocolate #7F4E1E ΔE 0.073
- Mud Brown #60460F ΔE 0.074
- Dusty Grape #545775 ΔE 0.077
- Saddle Brown #8B4513 ΔE 0.084
- Medium Brown #7F5112 ΔE 0.084
Use #694848 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.