#694844
Closest named color: Brownish Purple (#76424E). oklch(43.7% 0.046 26.8), rgb(105, 72, 68).
Aa
White text reads best on this color (8.04:1).
About this color
#694844 is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.046 and its hue 27°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.036 away. White text reads best on it, at 8.04:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.046) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.61:1 |
| White text | 8.04:1 |
Values
| HEX | #694844 |
| RGB | rgb(105, 72, 68) |
| HSL | hsl(6, 21%, 34%) |
| OKLCH | oklch(43.7% 0.046 26.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694844 | 8.04:1 | AAA | Lc -92.5 | Preferred for body text |
| Black text on #694844 | 2.61:1 | Fails | Lc 16.2 | Dividers and decoration only |
| #694844 text on white | 8.04:1 | AAA | Lc 87.8 | Fine for body text |
| #694844 text on black | 2.61:1 | Fails | Lc -14.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#EFE8E7
oklch(93.6% 0.008 27.2)
-
Step 200
200
#E3D6D4
oklch(88.6% 0.015 28)
-
Step 300
300
#D2BAB7
oklch(80.8% 0.028 26.2)
-
Step 400
400
#BA9792
oklch(70.7% 0.043 27.7)
-
Step 500
500
#A87D78
oklch(63% 0.054 26.3)
-
Step 600
600
#936660
oklch(55.6% 0.059 27.6)
-
Step 700
700
#7D5550
oklch(49.1% 0.054 27.1)
-
Step 800
800 (this color)
#694844
oklch(43.7% 0.046 26.8)
-
Step 900
900
#533A37
oklch(37.6% 0.036 26.6)
-
Step 950
950
#312220
oklch(26.9% 0.024 27.3)
#694844 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F4C44 | 0.046 |
| Deuteranopia (no green cones) | #575344 | 0.044 |
| Tritanopia (no blue cones) | #704447 | 0.018 |
| Achromatopsia (no color) | #505050 | 0.046 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694844
#694844
oklch(43.7% 0.046 26.8)
- #31595F
#31595F
oklch(43.7% 0.046 208)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694844, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.036
- Purple Brown #673A3F ΔE 0.039
- Mud Brown #60460F ΔE 0.068
- Milk Chocolate #7F4E1E ΔE 0.068
- Dark Mauve #874C62 ΔE 0.075
- Medium Brown #7F5112 ΔE 0.079
- Saddle Brown #8B4513 ΔE 0.080
- Dusty Grape #545775 ΔE 0.082
Use #694844 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.