#694741
Closest named color: Purple Brown (#673A3F). oklch(43.4% 0.048 30.3), rgb(105, 71, 65).
Aa
White text reads best on this color (8.14:1).
About this color
#694741 is a dark, muted red. In OKLCH its lightness is 43%, its chroma 0.048 and its hue 30°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.037 away. White text reads best on it, at 8.14:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | muted (0.048) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.57:1 |
| White text | 8.14:1 |
Values
| HEX | #694741 |
| RGB | rgb(105, 71, 65) |
| HSL | hsl(9, 24%, 33%) |
| OKLCH | oklch(43.4% 0.048 30.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694741 | 8.14:1 | AAA | Lc -92.7 | Preferred for body text |
| Black text on #694741 | 2.57:1 | Fails | Lc 15.9 | Dividers and decoration only |
| #694741 text on white | 8.14:1 | AAA | Lc 88.1 | Fine for body text |
| #694741 text on black | 2.57:1 | Fails | Lc -14.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#EFE8E7
oklch(93.6% 0.008 27.2)
-
Step 200
200
#E3D6D3
oklch(88.6% 0.015 33.1)
-
Step 300
300
#D2BAB6
oklch(80.8% 0.028 29)
-
Step 400
400
#BB9790
oklch(70.7% 0.045 31)
-
Step 500
500
#AA7D75
oklch(63.2% 0.058 30.2)
-
Step 600
600
#95665D
oklch(55.7% 0.063 31.2)
-
Step 700
700
#7F544D
oklch(49.1% 0.059 29.5)
-
Step 800
800 (this color)
#694741
oklch(43.4% 0.048 30.3)
-
Step 900
900
#543A36
oklch(37.7% 0.038 28.8)
-
Step 950
950
#31221F
oklch(26.9% 0.024 31.5)
#694741 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E4B40 | 0.049 |
| Deuteranopia (no green cones) | #565241 | 0.045 |
| Tritanopia (no blue cones) | #704345 | 0.019 |
| Achromatopsia (no color) | #4F4F4F | 0.049 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694741
#694741
oklch(43.4% 0.048 30.3)
- #2E5860
#2E5860
oklch(43.3% 0.049 211.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694741, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.037
- Brownish Purple #76424E ΔE 0.037
- Mud Brown #60460F ΔE 0.064
- Milk Chocolate #7F4E1E ΔE 0.066
- Medium Brown #7F5112 ΔE 0.078
- Dark Mauve #874C62 ΔE 0.078
- Saddle Brown #8B4513 ΔE 0.078
- Red Brown #8B2E16 ΔE 0.084
Use #694741 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.