#694644
Closest named color: Brownish Purple (#76424E). oklch(43.3% 0.049 22.9), rgb(105, 70, 68).
Aa
White text reads best on this color (8.20:1).
About this color
#694644 is a dark, muted red. In OKLCH its lightness is 43%, its chroma 0.049 and its hue 23°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.033 away. White text reads best on it, at 8.20:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | muted (0.049) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.56:1 |
| White text | 8.20:1 |
Values
| HEX | #694644 |
| RGB | rgb(105, 70, 68) |
| HSL | hsl(3, 21%, 34%) |
| OKLCH | oklch(43.3% 0.049 22.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694644 | 8.20:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #694644 | 2.56:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #694644 text on white | 8.20:1 | AAA | Lc 88.3 | Fine for body text |
| #694644 text on black | 2.56:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#EFE8E7
oklch(93.6% 0.008 27.2)
-
Step 200
200
#E3D5D4
oklch(88.4% 0.016 22.4)
-
Step 300
300
#D3BAB8
oklch(81% 0.029 23.2)
-
Step 400
400
#BC9693
oklch(70.7% 0.046 23.5)
-
Step 500
500
#AA7C79
oklch(63.1% 0.058 23.1)
-
Step 600
600
#956562
oklch(55.7% 0.063 23.2)
-
Step 700
700
#7F5351
oklch(49% 0.059 22.3)
-
Step 800
800 (this color)
#694644
oklch(43.3% 0.049 22.9)
-
Step 900
900
#543A38
oklch(37.7% 0.037 23.9)
-
Step 950
950
#312221
oklch(27% 0.023 23.1)
#694644 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D4B44 | 0.051 |
| Deuteranopia (no green cones) | #555244 | 0.048 |
| Tritanopia (no blue cones) | #704246 | 0.018 |
| Achromatopsia (no color) | #4F4F4F | 0.049 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694644
#694644
oklch(43.3% 0.049 22.9)
- #2D595C
#2D595C
oklch(43.4% 0.049 201.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694644, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.033
- Purple Brown #673A3F ΔE 0.033
- Mud Brown #60460F ΔE 0.069
- Milk Chocolate #7F4E1E ΔE 0.072
- Dark Mauve #874C62 ΔE 0.075
- Saddle Brown #8B4513 ΔE 0.082
- Medium Brown #7F5112 ΔE 0.083
- Charcoal Grey #3C4142 ΔE 0.083
Use #694644 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.