#694543
Closest named color: Purple Brown (#673A3F). oklch(43.1% 0.05 22.9), rgb(105, 69, 67).
Aa
White text reads best on this color (8.29:1).
About this color
#694543 is a dark, muted red. In OKLCH its lightness is 43%, its chroma 0.050 and its hue 23°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.030 away. White text reads best on it, at 8.29:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | muted (0.050) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.53:1 |
| White text | 8.29:1 |
Values
| HEX | #694543 |
| RGB | rgb(105, 69, 67) |
| HSL | hsl(3, 22%, 34%) |
| OKLCH | oklch(43.1% 0.05 22.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694543 | 8.29:1 | AAA | Lc -93.1 | Preferred for body text |
| Black text on #694543 | 2.53:1 | Fails | Lc 15.5 | Dividers and decoration only |
| #694543 text on white | 8.29:1 | AAA | Lc 88.5 | Fine for body text |
| #694543 text on black | 2.53:1 | Fails | Lc -13.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#EFE8E7
oklch(93.6% 0.008 27.2)
-
Step 200
200
#E4D5D4
oklch(88.5% 0.017 22.1)
-
Step 300
300
#D3BAB8
oklch(81% 0.029 23.2)
-
Step 400
400
#BC9693
oklch(70.7% 0.046 23.5)
-
Step 500
500
#AB7B79
oklch(63% 0.06 21.6)
-
Step 600
600
#966461
oklch(55.6% 0.065 23.2)
-
Step 700
700
#805351
oklch(49.2% 0.061 22.3)
-
Step 800
800 (this color)
#694543
oklch(43.1% 0.05 22.9)
-
Step 900
900
#553938
oklch(37.7% 0.04 21.4)
-
Step 950
950
#322221
oklch(27.1% 0.025 22.9)
#694543 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C4A43 | 0.052 |
| Deuteranopia (no green cones) | #555142 | 0.049 |
| Tritanopia (no blue cones) | #704145 | 0.018 |
| Achromatopsia (no color) | #4E4E4E | 0.051 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694543
#694543
oklch(43.1% 0.05 22.9)
- #2B585C
#2B585C
oklch(43% 0.05 203.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694543, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.030
- Brownish Purple #76424E ΔE 0.033
- Mud Brown #60460F ΔE 0.069
- Milk Chocolate #7F4E1E ΔE 0.072
- Dark Mauve #874C62 ΔE 0.077
- Saddle Brown #8B4513 ΔE 0.082
- Charcoal Grey #3C4142 ΔE 0.083
- Chestnut #742802 ΔE 0.083
Use #694543 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.