#694540
Closest named color: Purple Brown (#673A3F). oklch(43% 0.051 28.1), rgb(105, 69, 64).
Aa
White text reads best on this color (8.31:1).
About this color
#694540 is a dark, muted red. In OKLCH its lightness is 43%, its chroma 0.051 and its hue 28°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.032 away. White text reads best on it, at 8.31:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | muted (0.051) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.52:1 |
| White text | 8.31:1 |
Values
| HEX | #694540 |
| RGB | rgb(105, 69, 64) |
| HSL | hsl(7, 24%, 33%) |
| OKLCH | oklch(43% 0.051 28.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694540 | 8.31:1 | AAA | Lc -93.2 | Preferred for body text |
| Black text on #694540 | 2.52:1 | Fails | Lc 15.4 | Dividers and decoration only |
| #694540 text on white | 8.31:1 | AAA | Lc 88.6 | Fine for body text |
| #694540 text on black | 2.52:1 | Fails | Lc -13.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#F0E8E7
oklch(93.7% 0.009 26)
-
Step 200
200
#E4D5D3
oklch(88.5% 0.017 26.7)
-
Step 300
300
#D3BAB6
oklch(80.9% 0.029 28.6)
-
Step 400
400
#BD9690
oklch(70.8% 0.048 28.4)
-
Step 500
500
#AB7C75
oklch(63.1% 0.06 28.4)
-
Step 600
600
#96645E
oklch(55.5% 0.066 26.9)
-
Step 700
700
#80534D
oklch(49% 0.062 27.8)
-
Step 800
800 (this color)
#694540
oklch(43% 0.051 28.1)
-
Step 900
900
#553A36
oklch(37.8% 0.039 28.5)
-
Step 950
950
#322220
oklch(27.1% 0.025 26.9)
#694540 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D4A40 | 0.051 |
| Deuteranopia (no green cones) | #555140 | 0.048 |
| Tritanopia (no blue cones) | #714044 | 0.022 |
| Achromatopsia (no color) | #4E4E4E | 0.051 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694540
#694540
oklch(43% 0.051 28.1)
- #2A585E
#2A585E
oklch(43.1% 0.051 206.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694540, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.032
- Brownish Purple #76424E ΔE 0.036
- Mud Brown #60460F ΔE 0.064
- Milk Chocolate #7F4E1E ΔE 0.069
- Saddle Brown #8B4513 ΔE 0.080
- Dark Mauve #874C62 ΔE 0.080
- Chestnut #742802 ΔE 0.080
- Medium Brown #7F5112 ΔE 0.081
Use #694540 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.