#69444D
Closest named color: Brownish Purple (#76424E). oklch(43.2% 0.053 3.6), rgb(105, 68, 77).
Aa
White text reads best on this color (8.28:1).
About this color
#69444D is a dark, muted red. In OKLCH its lightness is 43%, its chroma 0.053 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.025 away. White text reads best on it, at 8.28:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | muted (0.053) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.53:1 |
| White text | 8.28:1 |
Values
| HEX | #69444D |
| RGB | rgb(105, 68, 77) |
| HSL | hsl(345, 21%, 34%) |
| OKLCH | oklch(43.2% 0.053 3.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #69444D | 8.28:1 | AAA | Lc -93.1 | Preferred for body text |
| Black text on #69444D | 2.53:1 | Fails | Lc 15.5 | Dividers and decoration only |
| #69444D text on white | 8.28:1 | AAA | Lc 88.5 | Fine for body text |
| #69444D text on black | 2.53:1 | Fails | Lc -13.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F5
oklch(97.1% 0.004 360)
-
Step 100
100
#EFE7E9
oklch(93.5% 0.009 0.1)
-
Step 200
200
#E4D5D8
oklch(88.6% 0.017 3.7)
-
Step 300
300
#D3B9BE
oklch(80.9% 0.03 4.7)
-
Step 400
400
#BC949D
oklch(70.6% 0.049 3.4)
-
Step 500
500
#AB7A85
oklch(63.2% 0.063 4.2)
-
Step 600
600
#96626F
oklch(55.6% 0.069 3.3)
-
Step 700
700
#7F515D
oklch(49% 0.064 2.7)
-
Step 800
800 (this color)
#69444D
oklch(43.2% 0.053 3.6)
-
Step 900
900
#54383F
oklch(37.5% 0.041 2.8)
-
Step 950
950
#322125
oklch(27% 0.027 3.5)
#69444D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #494A4D | 0.058 |
| Deuteranopia (no green cones) | #52514C | 0.054 |
| Tritanopia (no blue cones) | #6F4247 | 0.014 |
| Achromatopsia (no color) | #4E4E4E | 0.053 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #69444D
#69444D
oklch(43.2% 0.053 3.6)
- #2B5A53
#2B5A53
oklch(43.2% 0.053 182.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #69444D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.025
- Purple Brown #673A3F ΔE 0.030
- Dark Mauve #874C62 ΔE 0.069
- Dusty Grape #545775 ΔE 0.076
- Charcoal Grey #3C4142 ΔE 0.084
- Mud Brown #60460F ΔE 0.086
- Milk Chocolate #7F4E1E ΔE 0.086
- Red Brown #8B2E16 ΔE 0.091
Use #69444D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.