#69444B
Closest named color: Brownish Purple (#76424E). oklch(43.1% 0.052 7.1), rgb(105, 68, 75).
Aa
White text reads best on this color (8.30:1).
About this color
#69444B is a dark, muted red. In OKLCH its lightness is 43%, its chroma 0.052 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.026 away. White text reads best on it, at 8.30:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | muted (0.052) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.52:1 |
| White text | 8.30:1 |
Values
| HEX | #69444B |
| RGB | rgb(105, 68, 75) |
| HSL | hsl(349, 21%, 34%) |
| OKLCH | oklch(43.1% 0.052 7.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #69444B | 8.30:1 | AAA | Lc -93.2 | Preferred for body text |
| Black text on #69444B | 2.52:1 | Fails | Lc 15.4 | Dividers and decoration only |
| #69444B text on white | 8.30:1 | AAA | Lc 88.6 | Fine for body text |
| #69444B text on black | 2.52:1 | Fails | Lc -13.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F5
oklch(97.1% 0.004 360)
-
Step 100
100
#EFE7E9
oklch(93.5% 0.009 0.1)
-
Step 200
200
#E4D5D7
oklch(88.6% 0.017 8.2)
-
Step 300
300
#D3B9BD
oklch(80.9% 0.03 7.3)
-
Step 400
400
#BC949B
oklch(70.6% 0.049 6.7)
-
Step 500
500
#AB7A83
oklch(63.1% 0.062 6.9)
-
Step 600
600
#96636C
oklch(55.7% 0.067 7.9)
-
Step 700
700
#80525A
oklch(49.2% 0.062 8.2)
-
Step 800
800 (this color)
#69444B
oklch(43.1% 0.052 7.1)
-
Step 900
900
#55393E
oklch(37.8% 0.04 7.4)
-
Step 950
950
#322124
oklch(27% 0.027 7.3)
#69444B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A4A4B | 0.056 |
| Deuteranopia (no green cones) | #53514A | 0.053 |
| Tritanopia (no blue cones) | #6F4146 | 0.014 |
| Achromatopsia (no color) | #4E4E4E | 0.052 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #69444B
#69444B
oklch(43.1% 0.052 7.1)
- #2B5955
#2B5955
oklch(43% 0.051 188)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #69444B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.026
- Purple Brown #673A3F ΔE 0.029
- Dark Mauve #874C62 ΔE 0.071
- Dusty Grape #545775 ΔE 0.078
- Mud Brown #60460F ΔE 0.083
- Charcoal Grey #3C4142 ΔE 0.084
- Milk Chocolate #7F4E1E ΔE 0.084
- Red Brown #8B2E16 ΔE 0.089
Use #69444B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.