#694443
Closest named color: Purple Brown (#673A3F). oklch(42.9% 0.052 21.1), rgb(105, 68, 67).
Aa
White text reads best on this color (8.37:1).
About this color
#694443 is a dark, muted red. In OKLCH its lightness is 43%, its chroma 0.052 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.028 away. White text reads best on it, at 8.37:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | muted (0.052) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.50:1 |
| White text | 8.37:1 |
Values
| HEX | #694443 |
| RGB | rgb(105, 68, 67) |
| HSL | hsl(2, 22%, 34%) |
| OKLCH | oklch(42.9% 0.052 21.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694443 | 8.37:1 | AAA | Lc -93.4 | Preferred for body text |
| Black text on #694443 | 2.50:1 | Fails | Lc 15.2 | Dividers and decoration only |
| #694443 text on white | 8.37:1 | AAA | Lc 88.8 | Fine for body text |
| #694443 text on black | 2.50:1 | Fails | Lc -13.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#F0E8E7
oklch(93.7% 0.009 26)
-
Step 200
200
#E4D5D4
oklch(88.5% 0.017 22.1)
-
Step 300
300
#D4B9B8
oklch(80.9% 0.031 20.3)
-
Step 400
400
#BD9594
oklch(70.7% 0.048 20)
-
Step 500
500
#AC7B79
oklch(63.1% 0.062 21.6)
-
Step 600
600
#976462
oklch(55.7% 0.067 21.9)
-
Step 700
700
#815251
oklch(49.1% 0.063 20.9)
-
Step 800
800 (this color)
#694443
oklch(42.9% 0.052 21.1)
-
Step 900
900
#553938
oklch(37.7% 0.04 21.4)
-
Step 950
950
#322221
oklch(27.1% 0.025 22.9)
#694443 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B4943 | 0.054 |
| Deuteranopia (no green cones) | #545042 | 0.050 |
| Tritanopia (no blue cones) | #704044 | 0.017 |
| Achromatopsia (no color) | #4E4E4E | 0.052 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694443
#694443
oklch(42.9% 0.052 21.1)
- #29585B
#29585B
oklch(42.9% 0.051 200.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694443, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.028
- Brownish Purple #76424E ΔE 0.032
- Mud Brown #60460F ΔE 0.070
- Milk Chocolate #7F4E1E ΔE 0.074
- Dark Mauve #874C62 ΔE 0.077
- Chestnut #742802 ΔE 0.082
- Charcoal Grey #3C4142 ΔE 0.082
- Red Brown #8B2E16 ΔE 0.083
Use #694443 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.