#69443D
Closest named color: Purple Brown (#673A3F). oklch(42.7% 0.053 31.2), rgb(105, 68, 61).
Aa
White text reads best on this color (8.41:1).
About this color
#69443D is a dark, muted red. In OKLCH its lightness is 43%, its chroma 0.053 and its hue 31°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.030 away. White text reads best on it, at 8.41:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | muted (0.053) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.49:1 |
| White text | 8.41:1 |
Values
| HEX | #69443D |
| RGB | rgb(105, 68, 61) |
| HSL | hsl(10, 27%, 33%) |
| OKLCH | oklch(42.7% 0.053 31.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #69443D | 8.41:1 | AAA | Lc -93.5 | Preferred for body text |
| Black text on #69443D | 2.49:1 | Fails | Lc 15.1 | Dividers and decoration only |
| #69443D text on white | 8.41:1 | AAA | Lc 88.9 | Fine for body text |
| #69443D text on black | 2.49:1 | Fails | Lc -13.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#F0E8E6
oklch(93.7% 0.009 34.3)
-
Step 200
200
#E4D5D2
oklch(88.4% 0.017 31.1)
-
Step 300
300
#D4BAB5
oklch(81% 0.031 30.7)
-
Step 400
400
#BE968E
oklch(70.8% 0.05 31.3)
-
Step 500
500
#AC7B72
oklch(63% 0.063 30.6)
-
Step 600
600
#97645A
oklch(55.5% 0.069 31.6)
-
Step 700
700
#81534A
oklch(49.1% 0.064 31.6)
-
Step 800
800 (this color)
#69443D
oklch(42.7% 0.053 31.2)
-
Step 900
900
#553934
oklch(37.5% 0.041 30.4)
-
Step 950
950
#32221F
oklch(27.1% 0.025 30.8)
#69443D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C493C | 0.053 |
| Deuteranopia (no green cones) | #55503D | 0.048 |
| Tritanopia (no blue cones) | #713F42 | 0.023 |
| Achromatopsia (no color) | #4D4D4D | 0.053 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #69443D
#69443D
oklch(42.7% 0.053 31.2)
- #285760
#285760
oklch(42.8% 0.053 211.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #69443D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.030
- Brownish Purple #76424E ΔE 0.039
- Mud Brown #60460F ΔE 0.061
- Milk Chocolate #7F4E1E ΔE 0.068
- Chestnut #742802 ΔE 0.076
- Saddle Brown #8B4513 ΔE 0.078
- Red Brown #8B2E16 ΔE 0.079
- Medium Brown #7F5112 ΔE 0.080
Use #69443D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.